You have learned through countless experts and articles that backlines are essential to SEO. They drive visitors from one site to another as referrals. A high-quality backlink will not only help increase your website’s rankings but also build authority.
Not everything is easy and getting a complete grasp of technical SEO takes time, effort, and patience. It isn’t easy but we can simplify the process. Here we share the best tips to build high quality backlinks. Buckle up!
1. Check the domain authority of the site linking back to you and have a good traffic volume
2. Select evergreen keywords for your blog titles
3. Use Guest Blogging to reach newer audiences
4. Find sites that upload content in your niche and suggest they replace broken links with your content as alternatives
5. Think long term, social media can be a great way to acquire backlinks and build stronger relationships.
5 Tips To Build High Quality Backlinks
1. Focus on quality, not quantity
Focus on building higher-quality backlinks from authoritative websites rather than smaller websites. Google’s algorithms are getting increasingly sophisticated which spells bad news for link farmers.
Simply put, if a website with high domain authority and relevant content links to your website, it is more likely to improve your search engine rankings than if several low-quality or irrelevant websites link to your website.
You should use tools such as Ahrefs or Moz to check the domain authority of the sites that have linked you to their site. Make sure they have a good traffic volume.
You should also consider the relevancy of the website that links back to you. It should match your website’s niche and content. For example, if you specialize in recipe sharing, it’s better to have backlinks from sites that focus on culinary arts too. We’ve talked more about backlinking in the Full Technical SEO Guide.
Secondly, on the topic of quality content, there’s evergreen content. It’s a type of content that does not need to be changed. I.e it remains relevant and valuable to readers at any time.
It could be about the history of hotdogs, you know, something that cannot be changed. While catching up to the current trends is definitely helping you gain that traffic, publishing evergreen content helps you rank higher in the long run. Evergreen contents are tough to outrank too.
This type of evergreen content is more likely to attract links naturally, which can help to improve your search engine rankings. Think of it, would you still care about some meme trend that was relevant years ago?
If you want to create evergreen content, do an in-depth keyword analysis for content in your genre. Follow it up by writing content many times better than your competitors. It’s a friendly competition, so you should do your very best.
Note: Make sure your selected keywords are evergreen; not seasonal, or trend based. These can include holiday-themed events, promotions, time stamps, etc.
2. Guest blogging
Guess blogging refers to creating and publishing content on someone else’s website as a “Guest” with the aim of driving back traffic to the guest’s site. It’s like person A writing an article for person B but subtly/purposefully promoting their site in return.
It’s a popular strategy used by site owners that creates a win-win situation for both the guest and the site owner. The guest gets more exposure, the site owner has fresh and relevant content.
Start your guest blogging journey by first identifying websites that fit your niche. Review their content and ensure each other’s requirements are fulfilled. It’s important to adhere to the website owner’s best interests by creating high-quality content.
Make sure to build your backlink profile by inserting your author bio and sprinkling links back to your site. Not all sites accept guest blogging, so it’s essential to research and contact one if found. Don’t overdo it though. Never overdo anything.
Look for guest blogging with a higher domain authority because as we discussed before, a good backlink = higher you will be on SERPs.
3. Broken Link Building
This is a technique that may take time to do, but still worth every minute spent. Broken Link building is an act of finding broken links on another person’s website and replacing them with relevant links back to your site.
Broken link building is a great way to build higher-quality backlinks which improves your SE rankings. It also drives more traffic to your site as people who check other websites can now be redirected to you through links.
Once you find a broken link, it’s your responsibility to convince the site owner to replace the link with yours. Your link should be relevant and informative so it can act as an alternative.
Like Guest blogging, it’s a great situation for both you and the site owner. You get traffic and referrals, the site owner gets an improved user experience through relevancy.
Do not spam the site owners for broken link replacement. Avoid spamming and only refer/suggest. It’s ultimately the site owner’s choice to replace the link.
Why not shoot them an email like this?
Dear [Site Owner’s Name]
I hope this email finds you well. I came across your website, [Website Name], and noticed that you have a broken link on your page [Page Name]. The link seems to no longer work.
I wanted to offer a solution by suggesting a replacement link that I believe would provide value to your readers. I recently published a comprehensive guide on [Topic Name], which I think would be a great fit for your page. The guide provides in-depth information on [Topic], and I believe it would enhance the content on your page.
Here’s the link to the page that I think suits as a better alternative. Thank you for your time and consideration.
Please let me know if you have any questions or concerns. I look forward to hearing from you soon.
With the right approach and a bit of effort, broken link building can be a powerful tool for building high-quality backlinks and improving your search engine rankings.
Coming up next on tips to build high quality backlinks, we have infographics. Infographics are a visual representation of information that is easy to digest and share. Infographics are a mashup of texts, graphics, and other visual elements.
A good infographic uses all three elements to create a readable and informative image that can be easily shared.
Infographics are a powerful tool for building backlinks. Start by creating a high-quality infographic that falls under your niche. Do not overdo your infographics and avoid clustering. Clean good infographics that play with colors and most importantly, are informative.
Promote your infographics through social media and other platforms. Alternatively, you can also reach out to other websites and bloggers to share your infographics. Guest blogging, Infographics, and broken link building play well together to help drive more traffic to your site.
You can also submit your infographic to infographic directories and other websites that showcase infographics. Some good sites for submitting your infographics are:
If you make infographics that your audience will be interested in, you can get people excited about your brand and make them trust you more.
5. Social Media
Backlinks from social media platforms do not have a “high” quality. They’re generally considered to be a low-tier backlinks as they have a “nofollow” attribute on their links. A nofollow link tells a search engine to not count as credit.
We talked about this in #1 Tip about quality over quantity. So why did we bring it up? Hear me out. Putting social media as a tip can prove to be contradictory but for a good reason.
Just because you get a low-quality backlink does not mean it’s worthless. Social media is a huge marketing platform for any business. What it cannot make up on a quality backlink makes up for engagement and reach.
A good engagement from your followers can expand to newer audiences. This can in turn lead to newer backlinks to your site from other websites that viewed your content through social media.
Social media also do what they are best known for; being social. These media can build relationships with other people and influencers which can lead to more backlinks in the future. Think about the long-term success that you will get over time through social media.
In conclusion, it’s not about how well social media credits will do but how many more it will passively generate for you. It can still have a positive impact on your SEO and should be a part of your marketing strategy.
If you plan to do SEO, you should have a long-term plan. Just like mastering any art, building quality backlinks takes time, effort, and patience. Hopefully, these tips to build high quality backlinks help you start off on something.