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What is Local SEO & Why is it Important for Businesses in Pokhara 2024?

In today’s competitive digital landscape, the significance of Local SEO cannot be overstated for businesses aiming to attract local customers…

July 31, 2024
Read More

What is SEO in Marketing and How does SEO work?

In this age of Digital Marketing, SEO or Search Engine Optimization has risen as a prominent and best way to market your business as websites and products easily reachable to customers or clients…

June 12, 2024
Read More

5 Best Free SEO Tools For a Competitive Edge

Search Engine Optimization (SEO) has proven to be crucial in this modern internet world. SEO does the work of attracting organic traffic from search engines. Without it, well, you’ll have a difficult time reaching out to people. But optimizing your website can be a daunting task, especially if you are just starting out. Don’t fret […]

May 24, 2023
Read More

5 Best SEO Tools To Take Your Website To The Next Level

Establishing a strong internet presence has become mandatory for any business in a world where everything is online. This is why Search Engine Optimization (SEO) is important to attract more traffic. SEO helps you with increased visibility and traffic to your site. There isn’t a specific strategic approach to Search Engine Algorithms as they keep […]

May 23, 2023
Read More

8 Must Know Tips For Image Optimization

Ever been redirected to a website when clicking an image on Google search? Or perhaps you clicked away from a site as it looked unappealing without any graphics? Images play a huge role in any industry. Website and Search Engine Optimization is no different. As the quote goes, a picture speaks a thousand words. Not […]

May 23, 2023
Read More

5 Common SEO Mistakes To Avoid in 2023

SEO is a free and organic method to gain traffic and conversions. It’s a constantly evolving field that requires attention and experience. To rank high is another thing but to know how a search engine ranks your content? Impossible. We don’t know the proper algorithm behind search engines. But what we are sure of are […]

May 23, 2023
Read More
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What is Local SEO & Why is it Important for Businesses in Pokhara 2024?

In today’s competitive digital landscape, the significance of Local SEO cannot be overstated for businesses aiming to attract local customers…

July 31, 2024
Read More

What is SEO in Marketing and How does SEO work?

In this age of Digital Marketing, SEO or Search Engine Optimization has risen as a prominent and best way to market your business as websites and products easily reachable to customers or clients…

June 12, 2024
Read More

5 Best Free SEO Tools For a Competitive Edge

Search Engine Optimization (SEO) has proven to be crucial in this modern internet world. SEO does the work of attracting organic traffic from search engines. Without it, well, you’ll have a difficult time reaching out to people. But optimizing your website can be a daunting task, especially if you are just starting out. Don’t fret […]

May 24, 2023
Read More

5 Best SEO Tools To Take Your Website To The Next Level

Establishing a strong internet presence has become mandatory for any business in a world where everything is online. This is why Search Engine Optimization (SEO) is important to attract more traffic. SEO helps you with increased visibility and traffic to your site. There isn’t a specific strategic approach to Search Engine Algorithms as they keep […]

May 23, 2023
Read More

8 Must Know Tips For Image Optimization

Ever been redirected to a website when clicking an image on Google search? Or perhaps you clicked away from a site as it looked unappealing without any graphics? Images play a huge role in any industry. Website and Search Engine Optimization is no different. As the quote goes, a picture speaks a thousand words. Not […]

May 23, 2023
Read More

5 Common SEO Mistakes To Avoid in 2023

SEO is a free and organic method to gain traffic and conversions. It’s a constantly evolving field that requires attention and experience. To rank high is another thing but to know how a search engine ranks your content? Impossible. We don’t know the proper algorithm behind search engines. But what we are sure of are […]

May 23, 2023
Read More
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What is Local SEO & Why is it Important for Businesses in Pokhara 2024?

In today’s competitive digital landscape, the significance of Local SEO cannot be overstated for businesses aiming to attract local customers…

July 31, 2024
Read More

What is SEO in Marketing and How does SEO work?

In this age of Digital Marketing, SEO or Search Engine Optimization has risen as a prominent and best way to market your business as websites and products easily reachable to customers or clients…

June 12, 2024
Read More

5 Best Free SEO Tools For a Competitive Edge

Search Engine Optimization (SEO) has proven to be crucial in this modern internet world. SEO does the work of attracting organic traffic from search engines. Without it, well, you’ll have a difficult time reaching out to people. But optimizing your website can be a daunting task, especially if you are just starting out. Don’t fret […]

May 24, 2023
Read More

5 Best SEO Tools To Take Your Website To The Next Level

Establishing a strong internet presence has become mandatory for any business in a world where everything is online. This is why Search Engine Optimization (SEO) is important to attract more traffic. SEO helps you with increased visibility and traffic to your site. There isn’t a specific strategic approach to Search Engine Algorithms as they keep […]

May 23, 2023
Read More

8 Must Know Tips For Image Optimization

Ever been redirected to a website when clicking an image on Google search? Or perhaps you clicked away from a site as it looked unappealing without any graphics? Images play a huge role in any industry. Website and Search Engine Optimization is no different. As the quote goes, a picture speaks a thousand words. Not […]

May 23, 2023
Read More

5 Common SEO Mistakes To Avoid in 2023

SEO is a free and organic method to gain traffic and conversions. It’s a constantly evolving field that requires attention and experience. To rank high is another thing but to know how a search engine ranks your content? Impossible. We don’t know the proper algorithm behind search engines. But what we are sure of are […]

May 23, 2023
Read More
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What is Local SEO & Why is it Important for Businesses in Pokhara 2024?

In today’s competitive digital landscape, the significance of Local SEO cannot be overstated for businesses aiming to attract local customers…

July 31, 2024
Read More

What is SEO in Marketing and How does SEO work?

In this age of Digital Marketing, SEO or Search Engine Optimization has risen as a prominent and best way to market your business as websites and products easily reachable to customers or clients…

June 12, 2024
Read More

5 Best Free SEO Tools For a Competitive Edge

Search Engine Optimization (SEO) has proven to be crucial in this modern internet world. SEO does the work of attracting organic traffic from search engines. Without it, well, you’ll have a difficult time reaching out to people. But optimizing your website can be a daunting task, especially if you are just starting out. Don’t fret […]

May 24, 2023
Read More

5 Best SEO Tools To Take Your Website To The Next Level

Establishing a strong internet presence has become mandatory for any business in a world where everything is online. This is why Search Engine Optimization (SEO) is important to attract more traffic. SEO helps you with increased visibility and traffic to your site. There isn’t a specific strategic approach to Search Engine Algorithms as they keep […]

May 23, 2023
Read More

8 Must Know Tips For Image Optimization

Ever been redirected to a website when clicking an image on Google search? Or perhaps you clicked away from a site as it looked unappealing without any graphics? Images play a huge role in any industry. Website and Search Engine Optimization is no different. As the quote goes, a picture speaks a thousand words. Not […]

May 23, 2023
Read More

5 Common SEO Mistakes To Avoid in 2023

SEO is a free and organic method to gain traffic and conversions. It’s a constantly evolving field that requires attention and experience. To rank high is another thing but to know how a search engine ranks your content? Impossible. We don’t know the proper algorithm behind search engines. But what we are sure of are […]

May 23, 2023
Read More
-->

What is Local SEO & Why is it Important for Businesses in Pokhara 2024?

In today’s competitive digital landscape, the significance of Local SEO cannot be overstated for businesses aiming to attract local customers…

July 31, 2024
Read More

What is SEO in Marketing and How does SEO work?

In this age of Digital Marketing, SEO or Search Engine Optimization has risen as a prominent and best way to market your business as websites and products easily reachable to customers or clients…

June 12, 2024
Read More

5 Best Free SEO Tools For a Competitive Edge

Search Engine Optimization (SEO) has proven to be crucial in this modern internet world. SEO does the work of attracting organic traffic from search engines. Without it, well, you’ll have a difficult time reaching out to people. But optimizing your website can be a daunting task, especially if you are just starting out. Don’t fret […]

May 24, 2023
Read More

5 Best SEO Tools To Take Your Website To The Next Level

Establishing a strong internet presence has become mandatory for any business in a world where everything is online. This is why Search Engine Optimization (SEO) is important to attract more traffic. SEO helps you with increased visibility and traffic to your site. There isn’t a specific strategic approach to Search Engine Algorithms as they keep […]

May 23, 2023
Read More

8 Must Know Tips For Image Optimization

Ever been redirected to a website when clicking an image on Google search? Or perhaps you clicked away from a site as it looked unappealing without any graphics? Images play a huge role in any industry. Website and Search Engine Optimization is no different. As the quote goes, a picture speaks a thousand words. Not […]

May 23, 2023
Read More

5 Common SEO Mistakes To Avoid in 2023

SEO is a free and organic method to gain traffic and conversions. It’s a constantly evolving field that requires attention and experience. To rank high is another thing but to know how a search engine ranks your content? Impossible. We don’t know the proper algorithm behind search engines. But what we are sure of are […]

May 23, 2023
Read More

A first impression is the last impression. If you make a positive visitor impression, it’ll go down the line very well. A well-designed and intuitive user interface can lead to less bounce time and more conversions.

It can be as simple as choosing the correct font for your sites, managing contrasts, picture quality, and such.

Avoid any clustered layout and try to keep it simple. Remember, it should be simple yet effective. Confusing or disorganized website navigation can make it challenging for users to find what they’re looking for.

Your site should make a user achieve their goals easier. The more user retention you have, the more loyalty you build. A site with a good user experience has a competitive edge too.

Avoid slow page loading times. Ever been in a situation where you just click off a site because it takes a while to load? Imagine yourself in that situation with your site. Ensure your website has a fast loading speed as a slow-loading website can frustrate users and lead to a high bounce rate.

Learn how to optimize your site for a better loading speed

Don’t forget about responsive sites! A responsive site is a website that is designed and developed to adapt to various screen sizes and devices. It provides users with an optimal viewing experience across all devices, from desktops to smartphones, by adjusting its layout and content to fit the screen size.

Learn more about a Responsive site and its importance

Mobile users make a bulk of online internet searches, so make sure your site is well-optimized for them too. Conduct user testing, and gather feedback from your audience to identify areas for improvement.

 

2. Keyword Stuffing and Research

Next on the list of common SEO mistakes is Keyword Research. Keyword research plays an important role in SEO, perhaps the most important. Keyword research is important to determine which keyword will lead to higher traffic and conversions.

It can be difficult to determine which keywords are relevant to a particular topic or industry. As a result, websites may not be optimizing for the right keywords, causing them to miss out on potential traffic and sales.

Keyword research helps to identify the most valuable and relevant keywords for a particular industry, allowing websites to optimize their content accordingly.

Just because keywords are Keyword stuffing is the practice of overusing specific keywords in website content or meta tags in an attempt to manipulate search engine rankings. This technique is considered a black hat SEO tactic and can lead to penalties from search engines, resulting in lower search rankings. So more isn’t better after all.

Just spread your keywords here and there, do not stuff. Same for title tags too. Your title tag should focus on only one or two keywords.

Learn more about Keyword Stuffing and Why It’s Bad For You?

But we cannot ignore the elephant in the room. Quality content. If your site lacks informative, engaging, and relevant content, bounce rates will skyrocket and popularity decreased. This is also noticed by search engines and they’ll rank your content even lower.

Produce high-quality content without plagiarising and duplicating it to improve user engagement.

 

3. Poor Link Building

Imagine link building as building connections in real life. However smart or rich you may be, connections are very important. Link building helps improve a website’s reputation and authority on SERPs. The more dominant your site is, the more likely your site’s content will rank higher.

Try to interlink your site’s content with one another. This way, people can have a deeper experience inside your site, like a wormhole. It’ll lead to a lower bounce rate and higher user interaction.

The process of linking and crediting other sites is called outbound linking. These types of link help build authority and build trust with search engines. The more a reputable source links to you, the higher your chance of getting recognized.

But there used to be a loophole around this. A common practice people do was to purchase links from shady sources.

Yes, you’ll get the links but poor-quality ones. If you don’t get links from sites that are not in your niche, search engines can recognize them pretty well. Reciprocal linking is another false practice where you exchange links between sites.

It’s acceptable to some degree but you can be penalized for it.

Read more on Backlinks and Tips on How To Improve Them

Make sure your main objective is creating high-quality content that will naturally attract more traffic and backlinks over time. Use outreach strategies to promote your content to relevant websites and social media platforms.

4. Ignoring Local SEO

You may have known the other common SEO mistakes people make. But how about this one? Ignoring Local SEO proves to be a common mistake among many.

According to Google, more than 45% of the total searches made online are local. This means people living near the same geographical location as you have a higher chance of finding your businesses/site. If you own a business, you definitely cannot ignore local SEO.

Numbers-wise, over 80% of the people who do a local search compare businesses. Your business could be one of them too. Make sure your content is well optimized, Google reviews well set up, and high-quality content.

Businesses can easily improve their visibility in search results for users searching for products or services in their local area. Not optimizing your content for local SEO can lead to fewer leads, conversions, and ultimately lower search engine rankings.

One of the strong points of Local SEO is audience targeting. By optimizing your online site for local search queries, you gain more visibility whenever a local search is made.

Learn more on Local SEO

What if My Business Focuses On A Global Scale? Do I Still Need Local SEO?

Logically speaking, no. It would not seem important as your business or site does not cater to a single geographic location. But, local SEO can still be a good tool for reaching out to potential customers locally.

There can be people who want your service that may be living in your area. So Local SEO helps with that. It’s about gaining new additions, so Local SEO will definitely help you a lot.

5. Not Analyzing and Measuring Results

Last but not last, we have a result analysis. Out of the most common SEO mistakes, perhaps this lies at the top. It’s essential to learn from your mistakes and very few people tend to do that.

But a simple habit of checking how well your content or site is doing can fruit in wonderful results.

Not measuring and analyzing SEO data leads to difficulty in determining the efficiency of current strategies and missing out on valuable insights. The insights can be used to enhance a website’s visibility in search engine results.

A tracking system should be implemented using tools such as Google Analytics and Google Search Console to monitor website traffic, keyword rankings, and other metrics.

The data should be frequently reviewed to inform future SEO tactics. For instance, if particular keywords drive significant traffic to a website, then optimizing content around those keywords is a wise investment.

Another solution is to engage an SEO professional experienced in measuring and analyzing data. They can identify underperforming areas and recommend ways to improve SEO strategies.

Moreover, they can set up tracking tools and provide regular reports on website performance, ensuring that the site continually improves and achieves its SEO goals. Carry out your content and site audit today with Growfore for the best results.

 

Avoiding these key but common SEO mistakes will definitely help you improve your site’s search engine rankings. Always remember, to focus on the user experience first. Your site is nothing without its users so it’s for the best if your site is as user-friendly as possible. Conduct keyword research, do not spend time optimizing content with difficult or random keywords. Don’t stuff them either.

Link your sites and have others link yours through high-quality content delivery. Do not neglect local SEO either as they can make a bulk of your business.

Read More
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What is Local SEO & Why is it Important for Businesses in Pokhara 2024?

In today’s competitive digital landscape, the significance of Local SEO cannot be overstated for businesses aiming to attract local customers…

July 31, 2024
Read More

What is SEO in Marketing and How does SEO work?

In this age of Digital Marketing, SEO or Search Engine Optimization has risen as a prominent and best way to market your business as websites and products easily reachable to customers or clients…

June 12, 2024
Read More

5 Best Free SEO Tools For a Competitive Edge

Search Engine Optimization (SEO) has proven to be crucial in this modern internet world. SEO does the work of attracting organic traffic from search engines. Without it, well, you’ll have a difficult time reaching out to people. But optimizing your website can be a daunting task, especially if you are just starting out. Don’t fret […]

May 24, 2023
Read More

5 Best SEO Tools To Take Your Website To The Next Level

Establishing a strong internet presence has become mandatory for any business in a world where everything is online. This is why Search Engine Optimization (SEO) is important to attract more traffic. SEO helps you with increased visibility and traffic to your site. There isn’t a specific strategic approach to Search Engine Algorithms as they keep […]

May 23, 2023
Read More

8 Must Know Tips For Image Optimization

Ever been redirected to a website when clicking an image on Google search? Or perhaps you clicked away from a site as it looked unappealing without any graphics? Images play a huge role in any industry. Website and Search Engine Optimization is no different. As the quote goes, a picture speaks a thousand words. Not […]

May 23, 2023
Read More

5 Common SEO Mistakes To Avoid in 2023

SEO is a free and organic method to gain traffic and conversions. It’s a constantly evolving field that requires attention and experience. To rank high is another thing but to know how a search engine ranks your content? Impossible. We don’t know the proper algorithm behind search engines. But what we are sure of are […]

May 23, 2023
Read More

What is Local SEO?

Local SEO is about tailoring your services, products, and online content to people locally. Your website and content cater to the search behavior of local customers so that you’ll appear in their SERPs more often.

Do I need Local SEO?

Simple answer. If you run a business or a service that has a physical location or provide services in a specific area, local SEO can be of big help.

Do I need Local SEO?

A general search query for a local is ”[product/service] near me”. In the search result above, the user (me) wanted some hotdogs. The results here show restaurants that can provide some good ones according to ratings. 

If your services are well talked about online, that’s a new source for business and customers. 

Try your search optimization journey with Growfore today for the best results.

Local SEO vs Traditional SEO, What's the difference?

The difference between these two SEOs boils downs to the target audience. Traditional SEO aims to improve the reach and visibility on a global scale while local SEO is just the opposite. It’s more personalized and narrowed down to a specific geographic area. The main goal of local SEO is to drive more local people to your site for products or services. 

Here are some amazing tips to get your local SEO journey started: 

  1. Claim Your Google My Business Listing
  2. Optimize Your Site For Local Searches
  3. Earn Local Citations and Backlinks
  4. Encourage More Online Reviews and Ratings
  5. Don’t Forget Social Media

No worries, we’ll go more in-depth on these topics. 

1. Claim Your Google My Business Listing

Creating your Google My Business (GMB) account is one of the most important steps for your local SEO. A GMB Account enables businesses to manage their company/business online to ensure they appear in the local search results. 

It is a free tool that costs no money and allows you to customize the way your business is presented to users online. Your business profile allows you to connect with customers, post updates on it, read reviews from customers, list products and so much more. 

Claim Your Google My Business Listing - Local SEO


By claiming your GMB listing, you can end up in Google Maps and local search results. How convenient. Business owners can update their business info with names, addresses, phone numbers, operating hours, websites, services, and pictures. With so many optimization features, it’d be a grave mistake to not create an account already. 

Moreover, you won’t need a real physical address to place claim your spot in the GMB listing. As long as you make in-person contact with customers, you are good to go. This includes plumbing, cleaning, or other in-person services that might not have a head office. 

This tip isn’t only for Local SEO. Make sure you have your GMB account to place your business on Google Maps. This way people who come near your locality can know about your business if they’re searching for one. 

How To Make a GMB Account?

  • Visit the Google My Business website and click on the “Manage now” button.
  • Sign in to your Google account or create a new one if you don’t have one already.
  • Enter your business name and address. If your business is already listed, claim the existing listing; otherwise, create a new one.
  • Verify your business by phone, email, or mail. Google will send a verification code or a postcard to your business address.
  • Once verified, you can complete and optimize your GMB listing by adding accurate information, photos, operating hours, and other relevant details.
  • Remember to regularly update your GMB listing, respond to customer reviews, and monitor insights to maximize the benefits of your Google My Business presence

2. Optimize Your Local Searches

It’s not SEO anymore if you don’t have on-page workings to do. If you own a website, on-page SEO is important. On-page SEO is about optimizing your website for keywords you found relevant in your content. On-page SEO allows search engines to understand the relevance of your website content. So if you are familiar with keyword targeting for a global audience,  research relevant keywords for a local audience.

A well-optimized site has:

  • Enhanced User experience: It’s a general benefit to SEO. By organizing your elements such as meta tags, headings, and contents in a relevant, well-optimized way, you can boost your rankings in the local search results. 
  • Targeted Local Traffic: With proper keyword targeting, you will be getting in traffic from local customers. 
  • Increased Click-Through Rates: Better keyword targeting and optimization will automatically lead to higher click-through rates. With a well-optimized site, your business will be listed high in the local search results. 
  • Increased Conversions: More the CTR, the higher the chances of conversions. Additionally, by having a well-strategized conversion plan you will have increased conversion rates. 

So How Should You Do It? 

  1. Do keyword research

    If you want to improve your website’s visibility in local search results, make sure you conduct a thorough research. Incorporate location-specific keywords so your business appears at the top. Here’s how you can do it. Google Keyword Planner is a great free tool to help you research keywords.

    If you own a restaurant at let’s say Melbourne, your meta title for blogs can be “Best Restaurant in Melbourne”. Follow it up with a meta description highlighting your unique selling points. Do the same for your headings. Your H1 heading could be “Best food in Melbourne”.

  2. Sprinkle information about your business 

    Make sure you sprinkle some information about your business and what it specializes in throughout your content. Do not overdo it. Make sure it’s natural and informative. This helps search engines understand what and who your blog is about/for. Your content should have strong keywords likely to be searched by users.

  3. Optimize your images

    Use images that have a lower file size to ensure a faster loading page. Your images should also not be shy of eye-catching infographics with alt texts and descriptions. Learn more on Image Optimization with our Full Image Optimization Guide.

  4. Location-Specific Landing Pages

    You should have a few landing pages dedicated to a specific target location. That landing page should have relevance to the area you are targeting for. Don’t forget to include information about your business, products or services, customer testimonials, local reviews, and any location-specific details that can help users make informed decisions.

  5. URL Structure

    Optimize your URLs to include location-specific keywords. For example, if you have a landing page targeting “Dog grooming services in San Francisco,” an optimized URL could be “example.com/dog-grooming-san-francisco.” This makes it clear to both users and search engines what the page is about and improves the likelihood of ranking for location-specific searches.

  6. Schemaorg

    Schema.org is a project that contains all structured data markups supported by search engines. Users can use Schema.org to find the markup they need for their particular page. Learn more about Schema here.

    Want to know about more amazing free SEO Tools for your websites? Learn more about free SEO Tools. 

3. Earn Local Citations and Backlinks

Think of it as advertisements. Local citations are online mentions of your business on various internet directories. It’s like a backlink from business listings, review sites, websites, and other platforms. These types of citations all lead back to your site and establish credibility and relevance in a specific location. 

Backlinks are of a similar type and are very essential to any kind of SEO strategy to establish authority and relevance. We all know what strong authority and credibility result in; a higher site ranking. 

How Should My Business Earn Citations? 

Directories are platforms that lists and provides information on local business. An example of a directory is TripAdvisor.  It contains all the required information on the business and is a great source for earning citations. Research and identify local directors that are well-established and have an online presence to claim your business on their platform. 

How Should Business Earn Citations


Make sure you have uploaded relevant information on the directories and is consistent across all platforms you claim your business in. Make sure you have relevant and consistent information as false information is a big no-no. 

Secondly, try to partner up with other local businesses or organizations. It’s a real business after all and sponsorships aren’t that farfetched of an idea. Consider sponsoring local events, and participating in community events to establish your presence. Getting your business known by the locals is a great way to have your business locally boosted. 

When building citations and backlinks, you should focus on quality over quantity. Go for sources that have established themselves well over time and are relevant to your industry. Be genuine in your outreach efforts and provide value to the local community, and you’ll be more likely to earn valuable citations and backlinks.

4. Encourage Online Reviews and Ratings

The first thing people look for when they discover a business is its ratings. How well is the service /product provided by a business? Ratings play a huge role in search engine algorithms and impact how high you are placed in the SERPs. A good amount of positive reviews for your business improves your business’ visibility. 

Encourage Online Reviews and Ratings

The first impression is the last impression. Once a potential customer sees the review on your business, it’s highly likely a good review they read will put a good impression. It helps customers make informed decisions about your goods and services. Positive reviews are social proof that validates the credibility of your business. So don’t take reviews lightly. 

How To Generate Positive Reviews From Satisfied Customers?

This goes without saying, providing excellent customer experiences. If a customer is satisfied, make them double satisfied (just a new term I made up) with your customer experience. A good business-to-customer interaction is sure to generate positive reviews. 

Research shows that requesting people to leave a review on the app store, or subscribe to a youtube is more likely to have a successful conversion than leaving otherwise. Similarly, actively ask customers to leave a review. Make reviewing process easy by providing customers with links to review platforms. 

You could additionally provide some offer in exchange for a review too. Just make sure you comply with the guidelines of review platforms and ethical practices to generate fake reviews. 

Use social media. Social media is a great way to interact and engage with customers for a business. Be online, publish content, and share it on your social media accounts. Don’t forget to request people to leave a review!

5. Use of Social Media

This last and final tip cannot be emphasized well enough. Social media do what they are best at; being social. They help boost your online presence and visibility within your local community. There are many social media that you can make use of to establish your online presence. 

Let’s talk about a few of the popular social media and how you should strategize your SEO plans. 

  • Facebook: Have a Facebook page for your business with accurate and relevant information and description. Make sure to share updates and engage with your audience. Facebook pages also have a review system through their likes and stars, encouraging them to leave reviews! 
  • Google My Business: While not strictly a social media platform, Google My Business (GMB) is crucial for local SEO. Claim your business listing, provide accurate information, and regularly post updates, photos, and offers to place yourself higher on local search result pages.
  • Instagram: It’s a platform to share pictures. So share visually appealing photos and videos of your products, services, and local events. Use location-based hashtags, engage with local influencers, and encourage user-generated content by running contests or featuring customer posts.
  • Twitter: Share timely updates, news, and promotions about your business. Engage with local customers, industry influencers, and other businesses in your area by mentioning them and participating in relevant conversations.
  • YouTube: Create video content showcasing your products, services, or local expertise. Optimize your video titles and descriptions with local keywords. Share your videos on other social media platforms and embed them on your website.

Learn more about the Role of Social Media in SEO and Best Practices.

Remember to stick to three important principles: Consistency, engagement, and relevance. Update your social media with relevant pictures, posts, and profiles, and engage with your audience. 

Engagement is important as it’s better to retain an old customer than try to acquire a new one. Provide good content/products/services tailored to your local community. Utilize your social media strategy well to place yourself higher in the SERPs.

Conclusion

We know the need for local SEO for your business to flourish locally. By implementing the tips we stated above, you can improve your website’s visibility in local SERPs more easily. We listed out the best practices for your local SEO to drive the intended traffic to your business. What’s there to remember? Not much. Focus on relevant keywords, claim Google My Business listing, get local citations, request reviews, and customer engagement on social media. 

And like stated before, remember the three maagical principles. 

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What is Local SEO & Why is it Important for Businesses in Pokhara 2024?

In today’s competitive digital landscape, the significance of Local SEO cannot be overstated for businesses aiming to attract local customers…

July 31, 2024
Read More

What is SEO in Marketing and How does SEO work?

In this age of Digital Marketing, SEO or Search Engine Optimization has risen as a prominent and best way to market your business as websites and products easily reachable to customers or clients…

June 12, 2024
Read More

5 Best Free SEO Tools For a Competitive Edge

Search Engine Optimization (SEO) has proven to be crucial in this modern internet world. SEO does the work of attracting organic traffic from search engines. Without it, well, you’ll have a difficult time reaching out to people. But optimizing your website can be a daunting task, especially if you are just starting out. Don’t fret […]

May 24, 2023
Read More

5 Best SEO Tools To Take Your Website To The Next Level

Establishing a strong internet presence has become mandatory for any business in a world where everything is online. This is why Search Engine Optimization (SEO) is important to attract more traffic. SEO helps you with increased visibility and traffic to your site. There isn’t a specific strategic approach to Search Engine Algorithms as they keep […]

May 23, 2023
Read More

8 Must Know Tips For Image Optimization

Ever been redirected to a website when clicking an image on Google search? Or perhaps you clicked away from a site as it looked unappealing without any graphics? Images play a huge role in any industry. Website and Search Engine Optimization is no different. As the quote goes, a picture speaks a thousand words. Not […]

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5 Common SEO Mistakes To Avoid in 2023

SEO is a free and organic method to gain traffic and conversions. It’s a constantly evolving field that requires attention and experience. To rank high is another thing but to know how a search engine ranks your content? Impossible. We don’t know the proper algorithm behind search engines. But what we are sure of are […]

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5 Tips To Build High Quality Backlinks

1. Focus on quality, not quantity

Focus on building higher-quality backlinks from authoritative websites rather than smaller websites. Google’s algorithms are getting increasingly sophisticated which spells bad news for link farmers. 

Simply put, if a website with high domain authority and relevant content links to your website, it is more likely to improve your search engine rankings than if several low-quality or irrelevant websites link to your website.

You should use tools such as Ahrefs or Moz to check the domain authority of the sites that have linked you to their site. Make sure they have a good traffic volume. 

You should also consider the relevancy of the website that links back to you. It should match your website’s niche and content. For example, if you specialize in recipe sharing, it’s better to have backlinks from sites that focus on culinary arts too. We’ve talked more about backlinking in the Full Technical SEO Guide. 

Secondly, on the topic of quality content, there’s evergreen content. It’s a type of content that does not need to be changed. I.e it remains relevant and valuable to readers at any time. 

It could be about the history of hotdogs, you know, something that cannot be changed. While catching up to the current trends is definitely helping you gain that traffic, publishing evergreen content helps you rank higher in the long run. Evergreen contents are tough to outrank too. 

This type of evergreen content is more likely to attract links naturally, which can help to improve your search engine rankings. Think of it, would you still care about some meme trend that was relevant years ago? 

If you want to create evergreen content, do an in-depth keyword analysis for content in your genre. Follow it up by writing content many times better than your competitors. It’s a friendly competition, so you should do your very best. 

Note: Make sure your selected keywords are evergreen; not seasonal, or trend based. These can include holiday-themed events, promotions, time stamps, etc. 

2. Guest blogging

Guess blogging refers to creating and publishing content on someone else’s website as a “Guest” with the aim of driving back traffic to the guest’s site. It’s like person A writing an article for person B but subtly/purposefully promoting their site in return. 

It’s a popular strategy used by site owners that creates a win-win situation for both the guest and the site owner. The guest gets more exposure, the site owner has fresh and relevant content. 

Start your guest blogging journey by first identifying websites that fit your niche. Review their content and ensure each other’s requirements are fulfilled. It’s important to adhere to the website owner’s best interests by creating high-quality content. 

Make sure to build your backlink profile by inserting your author bio and sprinkling links back to your site. Not all sites accept guest blogging, so it’s essential to research and contact one if found. Don’t overdo it though. Never overdo anything. 

Look for guest blogging with a higher domain authority because as we discussed before, a good backlink = higher you will be on SERPs. 

3. Broken Link Building

This is a technique that may take time to do, but still worth every minute spent. Broken Link building is an act of finding broken links on another person’s website and replacing them with relevant links back to your site. 

Broken link building is a great way to build higher-quality backlinks which improves your SE rankings. It also drives more traffic to your site as people who check other websites can now be redirected to you through links. 

Use Ahref’s Broken Link Checker To Find Broken Links 

Broken Link Building


Once you find a broken link, it’s your responsibility to convince the site owner to replace the link with yours. Your link should be relevant and informative so it can act as an alternative. 

Like Guest blogging, it’s a great situation for both you and the site owner. You get traffic and referrals, the site owner gets an improved user experience through relevancy. 

Do not spam the site owners for broken link replacement. Avoid spamming and only refer/suggest. It’s ultimately the site owner’s choice to replace the link.

Why not shoot them an email like this?

Dear [Site Owner’s Name]

I hope this email finds you well. I came across your website, [Website Name], and noticed that you have a broken link on your page [Page Name]. The link seems to no longer work.

I wanted to offer a solution by suggesting a replacement link that I believe would provide value to your readers. I recently published a comprehensive guide on [Topic Name], which I think would be a great fit for your page. The guide provides in-depth information on [Topic], and I believe it would enhance the content on your page.

Here’s the link to the page that I think suits as a better alternative. Thank you for your time and consideration.

Please let me know if you have any questions or concerns. I look forward to hearing from you soon.

Best regards,

[Your Name]

With the right approach and a bit of effort, broken link building can be a powerful tool for building high-quality backlinks and improving your search engine rankings.

4. Infographics

Coming up next on tips to build high quality backlinks, we have infographics. Infographics are a visual representation of information that is easy to digest and share. Infographics are a mashup of texts, graphics, and other visual elements. 

A good infographic uses all three elements to create a readable and informative image that can be easily shared.

Infographics are a powerful tool for building backlinks. Start by creating a high-quality infographic that falls under your niche. Do not overdo your infographics and avoid clustering. Clean good infographics that play with colors and most importantly, are informative.

Infographics

Promote your infographics through social media and other platforms. Alternatively, you can also reach out to other websites and bloggers to share your infographics. Guest blogging, Infographics, and broken link building play well together to help drive more traffic to your site. 

You can also submit your infographic to infographic directories and other websites that showcase infographics. Some good sites for submitting your infographics are:

If you make infographics that your audience will be interested in, you can get people excited about your brand and make them trust you more.

5. Social Media

Backlinks from social media platforms do not have a “high” quality. They’re generally considered to be a low-tier backlinks as they have a “nofollow” attribute on their links. A nofollow link tells a search engine to not count as credit. 

We talked about this in #1 Tip about quality over quantity. So why did we bring it up? Hear me out. Putting social media as a tip can prove to be contradictory but for a good reason. 

Just because you get a low-quality backlink does not mean it’s worthless. Social media is a huge marketing platform for any business. What it cannot make up on a quality backlink makes up for engagement and reach. 

A good engagement from your followers can expand to newer audiences. This can in turn lead to newer backlinks to your site from other websites that viewed your content through social media. 

Social media also do what they are best known for; being social. These media can build relationships with other people and influencers which can lead to more backlinks in the future. Think about the long-term success that you will get over time through social media. 

Learn about the role of Social Media in SEO

In conclusion, it’s not about how well social media credits will do but how many more it will passively generate for you. It can still have a positive impact on your SEO and should be a part of your marketing strategy. 

If you plan to do SEO, you should have a long-term plan. Just like mastering any art, building quality backlinks takes time, effort, and patience. Hopefully, these tips to build high quality backlinks help you start off on something. 

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Most consider taking a quicker route to customer reach, i.e. spending money on advertisements. It’s not for nothing either. According to Google, a well-made ad has a conversion rate of 4%. It doesn’t seem much but multiply it by the thousands of people it’s shown to, and you’ve got a lot of customers. 

Here, we’ll guide you on how to use Google Ads to drive traffic and conversions to your site. Get the best Return on Investment (ROI) by implementing our strategies below.

Key Takeaways

  • Traffic is just the number of people your ads reached out to while conversions are the number of sales made through the traffic.
  • Identifying your target audience is the key to any ad. They’ll help determine your keywords, ad type, and campaign lengths.
  • Indicate benefits, strong calls to action, link extensions, and responsiveness to your advertisements for the best results.
  • Refine your advertisement methodologies through trials and analytics tracking.
  • Avoid any false practices through any advertisement platforms as they’ll give bad rep and penalties.

 

Introduction to Google Ads

Google Ads is an advertising platform that allows businesses to reach newer people and gain customers. The platform works for all businesses, regardless of size or background. It uses a pay-per-click (PPC) model meaning advertisers only have to pay when someone clicks on their ad. It’s a cost-effective approach to advertising, a win for both Google and advertisers. 


If you want to establish an online presence through advertising, it’s best recommended you use Google Ads. With Google Ads, advertisers can target specific keywords and demographics to reach their ideal audience.

What is The Difference Between Traffic and Conversions? 

Simply put, the number of people who click on your ad and are redirected to your website is ad traffic. It indicates the number of people the ad reached out to. 

Conversions refer to the traffic that resulted in a purchase or required action. It can be anything from a sale to filling up emails for newsletters, anything. Conversions indicate how successful your ad was in gaining new customers. 

Traffic is a measure of volume while conversions are a measure of performance. Both are important for a business, so they can’t really be put one over the other. 

How To Use Google Ads | Planning Your Google Ads Strategy

It’s kind of a rhetorical statement but you’ll need a Google Adsense account to begin first. Don’t have it? Start right away!

  1.  Identifying Your Target Audience

    Identifying your target audience is important for creating ads. It’s the foundation of your advertisement as you’ll build your ad focusing on the audience. 

    Make sure you know what you’re selling. To whom are your products concerned? If you have a business for cakes, you’ll need to target audiences that love pastries.

    Conduct market research and understand the demographics of your current customers. If you want minute details, include age, gender, interests, and locations. Finding an effective customer pattern is essential as it’ll help you get more customers in the long run. 

    Consider all your competition. There’s a lot to learn from them, the strategies they use, and all the gaps in the market you can fill.

  2. Set Target Goals and KPIs

    KPIs (Key Performance Indicators) are used for tracking your performance. Once your target is set, you can begin your ad campaign. Whether it’s to get more brand awareness, generate leads, boost sales or improve customer engagement, KPIs help track how well your campaign is going. 

    You will determine the KPIs that’ll help track your progress. Supposedly, if your target is to increase the traffic to your website, your KPI should be the number of people that visit your site during the campaign. It isn’t just limited to the people visiting your site. It can be CTRs, ROI, CPAs, and much more. 

    Set up your campaign goals and KPIs to help determine how well your ad is doing. It’ll help provide essential analytics to improve your ads. 

  3. Determining Budget and Timeline

    Your budget depends on the size of your business. Most probably you’re a small or decent-sized business wanting to know how the industry works. Well if you’re one of the big shots, glad to be of help. Budgeting and timeline work hand in hand. If you want your ads to stay for a  longer timeline, you’ll need a higher budget. If it’s for a short time like for a few weeks, it’ll cost less. Make sure to know what you’ll be paying for. 

Keyword Research and Selection

Keywords direct users to the information they’re looking for. Chances are, you can help drive traffic to your website and increase conversions if you have the right keywords. The same strategies can be used for keyword selection as you did for finding out your key audience. 

Conduct keyword research to find out high-value keywords. High-value keywords are more likely to be searched by users. There are multiple free/paid keyword planner tools that help you find keywords. (Google Keyword Planner, SEMrush, Ahrefs). Look for keywords that have high search volume but low competition as it’s difficult to try and rank among the most competent ones. 

Try Keyword Research with Growfore for in-depth competitor analysis.

Make sure you optimize your keywords by regularly reviewing and updating your keyword lists. Tracking your analytics is important so you can find flaws and fix them accordingly. 

Ad Creation Process

While we aren’t the best in terms of creating advertisements, we know what’ll work best for everyone.

  1. Highlight Benefits

    Highlighting the benefits of your products/services/site is better than listing the features. Benefits one-up the competition while making sure your advertisement is not densely packed with information (a big no-no). 

  2. Have a Strong Call To Action

    Make sure your advertisements encourage the audience to take action by using clear and compelling language. You can see this in practice in so many advertisements all over. “Apply Now”, “Do this”, “Do that” and all that. 

  3. Be Creative

    In this world full of saturated things, try to keep your advertisement fresh and creative. Try out new things and experiment with different ad formats to see what fits. Keep up to date with the current trends and gags so you can resonate with your audience more. 

  4. Add Extensions To Your Ads

    Make sure you have a direct link from your ads to specific relevant sites. No use of your ads if all they do is redirect to 404s. Another thing, if you are not advertising a product, try to not include the price. It’ll kind of force out a conversation with the buyer, giving more chances for a sale.

  5. Keep Things High Quality

    Use high-quality images that are clear and concise. Don’t use dull or unmatching colors as they won’t grab the viewer’s attention. We know simple and concise is the way. Overloading your ad with too much information won’t do you any good. 

Responsive Ads

The types of ads that adapt to display sizes of all types are known as responsive ads. These ads work on all devices regardless of their screen sizes. Responsive everything is the best practice for any advertiser/website owner.  

Learn More about Responsive Sites and Their Importance

Use high-quality images for your responsive ad that does not lose clarity even when resized.

Launching and Monitoring Your Campaigns

Your ads are now set. They’re clear, visually appealing, and well-strategized. All that’s left is to launch the campaigns.

Make sure your budget is set realistically and aligns with your goals. Your KPIs should be well monitored through the help of analytics tools provided by Google Adsense themselves. These data are key to helping modify your advertisements accordingly. 

Once you know which keywords are performing better, try to increase their bid. The higher you bid for the keyword per click, the more likely it’ll be shown to others. As for the ones that aren’t performing that well, just decrease their PPC.

Ad Testing and Refining

A common testing method to refine your ads used by most advertisers is the A/B type. You create two identical versions of the same advertisement and place the campaign. The ads will only have slight differences from each other like the color, fonts, contrasts, and placements.

You’ll automatically know which ad performs better through analytics. Use it to refine your campaign for better performance and user interaction.

 

 

In conclusion, Google Ads are a sure-proof way of gaining traction in the online world. If done correctly, it’ll act as momentum to help consolidate your online presence further.

As time goes on, make sure you scale your campaign accordingly. Research the market, find better practices, and experiment with your ads.

Go with hit-and-trial methods, you’ll find better ways of advertising. With time, you’ll be ready to go for international markets through ads in various languages, better bids, and geotargeting.

Do keep clear of any false practices in advertising. They’re illegal and go against Google’s Ad Policies. Read more on Google’s Ad Policies here. The last thing you’ll want is a penalty and a stop before you can even start.

Well then, that’s it. Happy Advertising!

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If you think you’re ready for monetization but don’t know how to start, look no further. In this blog, we discuss how you can monetize your website or blog through Google Adsense. We’ll guide you through the simple steps on how to create Google Adsense account. In no time, you’ll be monetization ready.

Key Takeaways

1. Adsense is a free-to-join monetization program that enables website owners to earn money by displaying ads.
2. You must own a website that’s at least 3 months old with a recommended of 30+ published content. Make sure you follow Adsense policies
3. Avoid low-quality traffic and clicking on your ads. You will get a penalty from AdSense.

What is Google AdSense?

Google Adsense is a monetization program that allows website owners to earn money by displaying ads on their websites. What’s great about the program is that it’s free to join. Website owners of all niches and sizes can earn money from their sites by displaying relevant advertisements. 

The way Adsense works is through clicks. Website owners can earn money whenever a visitor clicks on a displayed ad. The amount of money they are paid depends on the ad type and the amount the advertiser is willing to pay. 

If you think the application process might be long, you’re mistaken. Applying for monetization is a streamlined process that shouldn’t take you much time. Know more about the application process as you read below. 

Benefits of using Google Adsense

Let us discuss the advantages of Google Adsense in simple points.

  1. Easy Setup and Application

    Creating your Adsense account is an easy and user-friendly process. All you need is to have an account and add a code to your website, and boom, you start displaying ads. 

  2. No Traffic Requirements

    Most ad networks require you to have some amount of traffic to start earning. This isn’t true for Google Adsense. The program does not have any traffic requirements so even small sites and pages can earn

  3. Global Reach

    Google’s reach is all over the globe. Your website from one country can be earning much more due to international traffic. International Ads can also help your website earn more.

  4. Targeted Ads

    Algorithmic-targeted advertisements are more likely to get interaction from a visitor. Google’s algorithm can display relevant ads to help get more clicks and bucks.

  5. Customizable

    Site owners can fully customize the types of ads displayed on their websites. They can set up ad filters, set up ad categories to show or hide and block specific advertisers from displaying on your site. In addition to that, site owners can also customize how their ads look, from colors to sizes.

Overall, Google Adsense provides a platform for users to start earning from their sites. Not to forget, Adsense can provide a detailed report on your ad performance, impressions it generated, and so on.

Requirements for Setting Up Your Google Adsense Account

There are a few requirements before you can apply for a Google Adsense program. 

  • You must own a website or blog with your original content. The content on your site should not have any plagiarized content. 
  • You must comply with the Google Adsense policies and guidelines to avoid any violations that could result in account suspension or termination.
  • You must be at least 18 years old.
  • Your website must be primarily in one of the languages supported by Adsense. There are a few countries that do not support Adsense. Make sure you check that too.
  • Your site must be more than 3 months old. It’s recommended that you have over 30+ published content so that your users will have a lot to go through.

Creating a Google Adsense Account

Head up to Google’s Adsense account setup page by clicking here. 

Click on the “Get Started” option to get redirected to a page to sign in to your Gmail account. 

After filling up your details, you will be taken into the Google Adsense Dashboard. Take into account that the region you set up initially cannot be changed in the future.

 

google adsense dashboard

There are other customizations and setups you can do through the dashboard, but it is recommended that you connect your site to Adsense first.

Click on the “Let’s Go” button on the connect option and AdSense will provide you with a small piece of code. This code needs to be added to your website or blog. The code is called the AdSense ad code.

 

adsense add site

To add the AdSense ad code to your website or blog, you will need to follow the instructions provided by AdSense. If you use WordPress, AdSense will give you specific instructions on how to add the code to your site.

You will need to add the code within the <head> </head> section of your website or blog’s HTML code.


Once you have added the AdSense ad code to your site, you will need to click the submit button to confirm that you have added the code correctly. This will allow AdSense to start displaying ads on your site and tracking your earnings. It may take some time for ads to start appearing on your site, but once they do, you can start earning money from clicks and impressions.

Common Issues with Google Adsense Account

Here are some common issues users can face when setting up or using their Adsense account. By being aware of such issues, users can ensure their AdSense account is not suspended and remains in good standing.

  1. Low-Quality Traffic

    Visitors that are not interested in the content of your website but are there just to click on ads are called low-quality traffic. These types of traffic can be generated through bots or farms that artificially inflate the number of ad clicks. These types of bots result in a lower-click through rate as the ads clicked have no purpose for the bots. Additionally, if you are caught, Google can suspend or terminate your account. Always make sure your traffic is organic.

  2. Policy Violations

    As we discussed before, make sure your site follows Google’s Adsense policy. Do not promote gambling, violence, scams, or any matured content on your site if you want to earn from Google Adsense. Google AdSense has strict content policies that all publishers must follow to use their platform.

  3. Verification

    Do verify your Adsense account with the required information and credentials to avoid ad serving being disabled.

  4. Payment Issues

    If you want your payment to be delivered to you on time, make sure you have filled in your credentials. The option to fill in your credentials is just on the home page of the Dashboard.

  5. Ensure Ad Compliance

    If you read through the policies, AdSense has specific ad placement rules such as limiting the number of ads per page and avoiding placing ads in certain locations. Make sure that you place ads correctly on your website to avoid any policy violations. Keep track and monitor your ad performance and have friendly advertisements.

Can I Click On Ads On My Site to Get Money From AdSense?

No. Clicking on Ads on your site is like setting up bots to ad click. It’s a misconception people seem to have. Trying to take advantage of such activity is considered to click fraud and may lead to your account suspension or termination.

How Should I Get Help?

It’s best recommended to get AdSense help from Google itself. Log into your account and you’ll be redirected to your dashboard. There’s a “?” icon at the top right section of your dashboard next to a bell. Click on it and you’ll be shown options. Most of the answers to your queries will be there. If you need help then you can contact the Google Adsense support team. Make sure to include details of your problems and not put any sensitive information.

Setting up a Google AdSense account is a good method for website owners and bloggers to earn money from advertising. Make sure you follow Google’s AdSense policies to keep your account up and running.

It’s important to note that engaging in click fraud or violating AdSense policies can lead to account suspension or termination. Therefore, it’s essential to concentrate on generating genuine traffic and clicks through quality content and user engagement. Hopefully, this blog helped you understand how to create Google Adsense account.

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How good is each method for generating leads and long-term success? While there is no straightforward answer to this debate, let’s break it down to understand what they are, their pros, cons, and gains. Decide the answer for yourself on who wins in the burning topic, SEO vs PPC.

A Brief Overview: What is SEO?

SEO (Search Engine Optimization) is the practice/process of improving your website/content in a way that increases its visibility in the search engine result pages (SERPs). SEO aims to drive more organic traffic to a website, increase its online presence, and ultimately improve its business.

Why Should You Do SEO?

  1. SEO gives you increased visibility and traffic to your website.
  2. More traffic and leads result in higher chances of conversions.
  3. It’s also about doing small quality-of-life changes to your websites, giving a better user experience.
  4. Gives you better credibility and authority in your industry.
  5. Lower cost/completely free to do it. 
  6. Better sustainability in the long run.
  7. Branding and Awareness

How Does SEO Work?

You don’t need a huge agency doing your site optimization work for you to rank higher in search engine result pages. SEO works through tweaking and enhancing various elements of your website. 

There are a lot of elements that users can optimize to make their site more visible to search engines. Search engines take a lot of factors into account to determine which site has the better content to rank. The best start to SEO is the identification and use of keywords. Keywords define what your content is about. 

Example of an SEO featured snippet

The screenshot above is an example of SEO. Featured snippets are a new way of searching results that showcases your content in a much more readable format without clicking it. It’s a great way for generating leads and traffic to your site. It’s not an easy process to rank No. 1 in any content on Search Engines. Users are highly likely to click on the first result they see. Probably a few other results. There’s no going to page 2 on search results.

Types of SEO

  • Technical SEO: This focuses on optimizing the technical elements of a website, such as its structure, coding, and server settings, on making it more search engine-friendly.
  • On-page SEO: This involves optimizing the content and elements on a website’s pages, such as the page titles, meta descriptions, headings, and internal links
  • Off-page SEO: This involves building high-quality backlinks to a website from other authoritative websites, as well as social media marketing and other forms of online promotion.

Moreover, SEO is a huge time investment. Website owners might not see their rankings improve over a long span of time. It’s highly unlikely to see instant success with SEO. You will continuously need to update and optimize your site as time moves on. Regular optimizations will be necessary if you want to keep on ranking higher. 

The algorithm behind SEO? We have no idea. Search Engines have changed their algorithm over the years to make sure no one can take advantage of them. This makes it so that you’ll always have to keep a close eye on how you strategize your website optimization. 

What is PPC?

Pay-Per-Click (PPC) is a digital advertising model that puts your content at the top of search engine result pages for the specific keyword you bid for. Basically, advertisers pay search engines for every click they get on the ad. It’s a form of targeted advertising that caters to a specific audience.

Learn More on the Basics of PPC Advertising

Benefits of the PPC Model

  1. PPC offers quick results; instant visibility and traffic as your content is ranked higher above organic rankings.
  2. Control over ad spend and budget
  3. High flexibility and customization of ad campaigns.

Types of PPC Advertising

  1. Search Engine Ads

    SE ads are the most common type of PPC ads that appear at the top of SERPs. Advertisers can bid on certain keywords so that their businesses are shown at the top of the result pages if users search for those keywords. They’re mostly text-based clickable links.

  2. Display Ads

    Display ads use visual elements like images or videos to make more engaging and interactive advertisements for the users. They’re more expensive than text-based ads and can be more specific. They can be in the form of pop-ups in apps or websites and are shown algorithmically.

  3. Shopping Ads

    Ever search for something on Google and have been displayed pictorial results to buy products? These ads appear at the top of the search engine results pages when users search for specific products.

  4. App Installs/Social Ads

    Ads on social media or mobile applications generally have ads that encourage you to download certain apps or games. These ads can also end up in your SERPs but generally are limited to apps.

example of ppc advertising

Users can easily identify an AD from organic results as a PPC ad has a sponsored tag above their title.

Although your ADs are at the top and you get a ton of traffic, the disadvantages of PPC will show soon enough.

First and Foremost, PPC is an advertisement campaign that costs. Trying to keep your ads up for an extended amount of time will really start to put a dent in your wallet. That budget could be well utilized somewhere else.

Secondly, traffic and conversions are different things. If you want conversions, just money and advertising wont cut it. Even if you get a successful conversion, your Customer Aqquisition Costs (CAC) will be much higher.

Differences Between SEO and PPC

Now that we know the what SEO and PPC mean, we can finally list what are the differences, SEO vs PPC.

  1. Cost SEO is a free-to-use/more cost-effective approach to building and growing your website. There are paid tools and services you can use to help you optimize your site better, but it remains free to use. As for PPC, it’s an advertisement model to help reach more people. It involves paying for each click which adds up very quickly.
  2. Time To See Results SEO is a time and effort investment. Rising up through the search engine rankings needs time to build trust, authority, and relevance. This is why PPC is a faster way of gaining that traffic you might need to get things started. PPC provides instant visibility and traffic to your website
  3. Long Term Success We’ve discussed SEO takes time. To rank at the top of any keyword is a difficult and long process but it eventually pays off. SEO is the process of building relevance, reputation and trust. While PPC is good for a short term boost, SEO is a surefire way to get a long term success.
  4. Targeting SEO targets specific keywords and topics of difference niches to rank higher in the search results while PPC targets keywords and audiences through advertising.
  5. Cost Per Customer Acquisition and Traffic SEO is a free method to organically get more traffic into your websites. If you have a successful conversion through SEO, then the cost per customer gain is lower than compared to PPC, where you have to pay for each traffic into your website.

Which One Is Better?

In this debate over SEO vs PPC, the true answer is not clear cut. It’s not a matter of which one is better as they have their own unique advantages and disadvantages. It’s best to utilize both for maximum gains, but will ultimately depend on your business goals, budget and target audience.

Use SEO to build your brand. SEO isn’t just for people with no budget to spend on ads but people looking for long term. SEO helps build brand authority and reputation. It’s a choice if you want long-term ROI.

But PPC isn’t bad either. PPC is for people who want quicker results; be it their wish or necessity. PPC Ads helps you reach your product/services out to customers faster. Use advertising if you want to direct your audience to a sales or landing page. These Ads roll out faster in people’s search results so if you want to make a time sensitive offer, go for it.

You can use both hand in hand too. If you’re starting a business, use PPC ads to help boost your product to people’s result pages. Generating awareness that way can be beneficial in the long run too. The high cost keywords you bid for through PPC model can be moved to organic search through SEO.

PPC can also be a good way to test keyword strategies before committing to long-term SEO strategies. If you can rank well through organic search and strong paid visibility, it’s a win-win.

We only provided insights for these topics. The ultimate decision is in your hands. But hopefully, you learnt something more in this blog, SEO vs PPC.

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 It’s a social media app that has a whopping 1 billion active users at any time, mostly young audiences. Reaching young audiences is a crucial part of any business; many are trying to cash in too. However, with so much content on the platform, it can be challenging to make an impact. 

This article will explore five tips to use TikTok for your brand exposure and set an impression among millions of viewers. Whether you’re a small business owner or a marketing agency, these tips will help you leverage TikTok to achieve your goals and take your brand to the next level.


KEY TAKEAWAYS

Why TikTok?

Ever since its inception, TikTok has gained popularity all over the world. This remains true, especially for younger generations, and has become the most downloaded app in the world. 

The app allows users to create, and share short-form videos with music or audio. 

TikTok has become an important platform for businesses as videos on the app can leave a lot of impact on its younger demographics. Massive corporations have established themselves on TikTok in a way they can’t on other social media. It’s a platform to showcase a product or service in a fun and creative way or by participating in TikTok challenges or trends.

Understanding How TikTok Algorithm Works

It’s actually challenging to find something ‘new’ or ‘fresh’ on social media sites as everything you are shown is personalized to you. Algorithms are programmed to show and suggest things that you already like. They’re done by understanding your likes, dislikes, retention rates for videos, and geographic location. 

It is important to understand the workings behind TikTok’s algorithm if you want your business to pop up more in people’s FYP. The algorithms behind social media are a closely guarded secret, but people have more or less identified how it works.

1. Geographic location and Device Settings 

Your geographic location is the biggest factor that plays in identifying your target audience. TikTok generally displays your videos on the FYP of people that live in your region/country. This way TikTok can be a great way to reach local people. The app also takes into account your device and account settings. 

2. User Interactions

TikTok’s algorithm identifies what videos you like, comment on, and share. It even analyzes the amount of time you spend watching a video. The longer you watch replaying a video, the more TikTok will show you a similar video. When uploading, the algorithm determines what your video is about such as hashtags, sounds, and captions to identify your target audience. 

3. Popular Trends and Timelines

TikTok’s algorithm prioritizes videos related to the currently popular trends, challenges, and viral videos. The more recent a video is, the more likely it’ll end up on people’s For You Page. 

TikTok for Business and SEO

There’s one thing that we all need to understand. While there is an indirect correlation between TikTok and your Search Engine Rankings, there is NO DIRECT impact of TikTok on it. 

The main goal of TikTok is to leave an impact on the users to whom the videos are shown to. This way, users know about your brand or product on the market. TikTok is a big marketing industry for businesses and brands that you have to capitalize on. 

Let Us Use an Example:

bose tiktok

Bose is an international company that specializes in manufacturing audio equipment. The current screenshot you see is a TikTok Profile for the company. With over 250 million total views on their TikTok, they sure have left a lasting impression among viewers. In short, TikTok is a huge social media marketing campaign, that too for absolutely free. 

Let’s learn how to market your business or website with TikTok!


Tip #1: Optimize your Profile and Content For SEO

Most of your basic SEO knowledge comes up in play here. Make sure you use relevant keywords in your profile description and video captions. Not all products or businesses should have the same keywords; they should reflect your business and the type of content you produce. 

Stick with a clean and memorable username. It necessarily does not have to be catchy, keep it your brand name. Your profile should be clean with a recognizable profile picture. Consistency is key in every part of life. The same goes for TikTok. Be it short or long, try to keep a regular schedule to keep your followers engaged and attract newer ones.


Tip #2: Leverage TikTok Hashtags

Hashtags help categorize the content you upload. Users can search certain keywords, and if you have it on your hashtags, it displays your video. Hashtags help increase your rich and visibility on TikTok. 

Do not stick with just popular or niche hashtags. Mix things up a bit to help attract newer followers. The more relevant your hashtags are, the more likely users will find your video. Use TikTok’s analytics to track how well your hashtags are doing.

Most importantly, do not overdo it. Spams or irrelevant hashtags can lead to negative rankings on your account. 

 

Tip #3: Collaborate with TikTok Influencers

You should try to collaborate with influencers and brands on TikTok. Influencers already have a large loyal following on TikTok, so a collaboration with them would mean a lot of new audiences. Influencers have a lot of credibility among their followers, so it helps build credibility and trust. 

It really doesn’t have to be a collaboration. If your content is unique and high quality, it’ll end up in the FYPs of other people. 


Tip #4: Drive Traffic to Your Website

You’re slowly gaining followers and audiences, now it’s time for conversions. Make sure your videos have a clear call to action on what to do that helps promote your videos. Do not overdo it. 

Link your websites and products in your TikTok profile so that people can click it. The more clicks you get, the better. 

Additionally, users can also search for your website on their respective search engines. The more people that search for your website/product, the better traffic and rankings you get. 

Make sure your site is well-responsive to have a lower site bounce rate. 

Perhaps, TikTok or social media marketing, in general, is the most directly indirect way for the best SEO. 


Tip #5: Understand Modern Humor

This last tip is the most important tip of them all. We discussed relevancy being important. Understanding modern humor is the peak relevancy. 

GenZs are a group of people born in the late 1990s. Their type of humor is rather unconventional. GenZ humor revolves around memes, slang, references, and sarcasm. Understanding the humor isn’t difficult, but trying to create content based on such humor might prove difficult to non GenZ people. 

Yet, keeping up with GenZ humor is important for businesses and brands that want to connect with the young demographic. Because in the end, it’s the young that are their future customers. Humor gets into people quickly and can leave a lasting impression.  

GenZ humor helps you stand out from other competitors. It makes it more relatable and approachable for the young. GenZ is a difficult demographic to reach and convince. By speaking their language, you can connect with the younger people on a deeper level. 

Quirky, unpredictable, and ever-changing, are the best words to describe this humor. But has it found success? 

Ask them,

TikTok is a great tool for Business and SEO. The app presents itself as a unique opportunity for businesses to appeal younger demographic. Establishing an online presence is essential, dominating it? Even better. 

By understanding the platform, being creative, and leveraging tools like hashtags and influencer collaborations, businesses can use TikTok to drive growth and traffic to their websites. 


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