If you have been working on/for a website, then you should be familiar with the terms traffic and conversions. They’re brought up with almost every online product, advertisement, and platform. They surely aren’t the same. So what’s the difference between traffic and conversion? Which one is the better metric to track for progress and why?
In this post, we shall learn the difference between traffic and conversion highlighting why they’re important. Keep reading to understand why this difference is important for your online marketing strategy.
2. A traffic’s main goal is to generate awareness where as a conversion is to convert visitors into customers.
3. Traffic and conversion are two sides of the same coin, you’ll need visitors to convert.
4. If your site is not well optimized, chances are even if you have high traffic, you’ll have low conversion rates.
5. Optimize your site well through landing pages, load speeds, CTAs, and color contrasts, to make users into customers.
What Is Traffic?
To keep it simple, Traffic is the number of people that visit your website. Visitors can come from various sources on your website. Be it an advertisement, organic SERPs, or social marketing. It’s just a flat number and is one of the key indicators of your site growth.
For example, if a person clicks on a social media ad and they are redirected to your website, it counts as traffic. There are various ways one can measure traffic like using analytics and other tools (page views, sessions, unique visitors, redirections, etc). More on that later.
What Is Conversion?
If traffic is the first stage, conversion comes next. You certainly make a website with a goal in mind. If the traffic on your site does the thing you intend them to do, it’s a successful conversion. In a broader sense, conversions refer to the actions made by visitors that contribute towards your business goals.
For example, if you have a news-based website, then your main goal should be making people subscribe to your newsletters. If the people on your site sign up for a newsletter, then it can count as a successful conversion. There’s more to conversion than it seems. It can be making a purchase, subscribing to newsletters, packages, deals, downloads, and so much more.
The Difference Between Traffic And Conversion
Basically, conversion is the step following traffic. Let’s break down the difference between these two for an easier grasp of the terms.
|1.||It’s the volume of people who visit your website.||It’s an action that converts observes into active participants in
|2.||The main goal of traffic is to generate awareness.||The main goal of conversion is to convert visitors into paying
customers or leads.
|3.||Traffic can be measured in terms of total visits,
unique visitors, bounce rate, etc.
|Traffic can be measured in terms of total visits,
unique visitors, bounce rate, etc.
|4.||Traffic can come from various sources but all
traffic does not have the same quality.
|Conversions are the measure of the quality of traffic not the other way.|
|5.||Traffic is optimized through SEO, content marketing and
|Conversions are the measure of the quality of traffic, not the other way.|
Where Are They Similar?
Although there is a fine difference between traffic and conversion, you should take them as two sides of the same coin. From what we’ve discussed, it can seem like conversion is more important. But, we cannot also forget that to convert, we first have to bring in. Here’s a point that defines the difference between traffic and conversions.
This is where traffic comes in. Traffic leads to conversions. Keep this statement in mind. Although the conversion rate might be around 5%, if you have more volume of traffic, that conversion rate won’t matter much. Traffic provides more opportunities to gain more customers or in this case, conversion rates. That’s a point that defines the difference between traffic and conversions.
They both are important but aren’t necessarily interchangeable. Since traffic is just the number of visitors, it’s possible to have high traffic and low conversions, or vice versa. It all depends on how to clear your strategies for customer gains are. But it’s clear that having conversion is essential for a business.
How Do I Increase My Conversions?
There can be a myriad of reasons why you have traffic but no conversions on your site. The key to it is optimization. If your website has a confusing layout with unclear calls to action, it can result in people not knowing what to do.
Make sure your site is optimized for conversions. It can include small details like where you place your shopping cart, the contrast of colors, pricing, offers, text layouts, and font selections, it’s so much more. All of these details come together and play their role in psychological convincing to convert visitors into customers.
Another way to increase conversions is to cater to targeted traffic. Targeted traffics are visitors who are more likely to take the desired action on your site. Basically, they’re the populace your product is intended for.
For example, if you sell advanced trekking gear, your focus should be on the people who are trekkers. There are many ways to attract targeted traffic, whether through ads, organic SEO, or social media targeting. World’s a small place now and advanced algorithmic targeting helps you gain conversions.
What To Not Do
There are factors that impact conversions. There’s no use in traffic if there are no conversions on your site. Some of the factors that hamper your conversion rates are:
- Website Design
A poorly designed website design with no clear way to navigate will discourage users from making a purchase (Call to Action CTA)
Make sure your site has its own unique twist of words and creative expression to build trust
Do not post outrageous prices or something higher than the competitors. Price your products competitively. There are also other subtle ways to psychologically make users do transactions. Do not go with anything shady or manipulative.
- Using a Lot of Popups
Popups are a great way to grab a user’s attention but are notoriously known to be annoying. Make sure you know when to use popups and when not to.
- Slow Load Speed
Know how speed determines a user’s interest in your site.
- Unresponsive Site
If your site is not optimized for mobile devices, it’ll turn them off. Mobile users make the bulk of the internet and closing doors to them is one of the biggest mistakes to make. Learn why a responsive site is necessary.
There are two important metrics in online marketing: traffic and conversions. Traffic refers to the number of visitors to your site, while conversions refer to the number of visitors who take a desired action, such as making a purchase or filling out a form. While traffic can be important for attracting visitors to your site, conversions are what ultimately drive business success. By optimizing both traffic and conversions, you can create a more effective online marketing strategy that leads to greater business success. Hopefully you know the difference between traffic and conversion.
Search Engine Optimization (SEO) has proven to be crucial in this modern internet world. SEO does the work of attracting organic traffic from search engines. Without it, well, you’ll have a difficult time reaching out to people.
But optimizing your website can be a daunting task, especially if you are just starting out. Don’t fret too much. It’s difficult but not impossible to rival the ones that have already established themselves. Fortunately, there are plenty of free SEO tools available on the web that can help you analyze and improve your website’s performance.
In this blog today, we share the best free SEO tools for a competitive edge in the online world. Whether you are looking for keyword research, backlink analysis, or site auditing tools, there are many great options available. We’ll talk about these tools.
If you want another subscription-based premium list, check our blog on Best SEO Tools to Take Your Site To The Next Level.
5 Best Free SEO Tools To Take Your Website To The Next Level
- Google Analytics
- Google Search Console
- MozBar Extension
- Yoast SEO
1. Google Analytics
Google Analytics should be your first option for any SEO Tool. Google Analytics is a free-to-use web analytics tool by Google (of course) that gives a user valuable site insights and analytics.
The tools provide users with information on their audience demographics, interests, and behaviors to help make data-driven decisions to improve their site.
It uses metrics such as first-time visitors, bounce rate, visitor reactions, session duration, new sessions, pages per session, conversion rate, and page views to provide the admin with essential data.
Another of Google’s strong features is its ability to track down the source of traffic. It categorizes it into country, device type, search engine, and such. In addition to that, Google Analytics provides in-depth data on marketing initiatives and campaigns, making it valuable for marketers alike.
Google Analytics is a free-to-use tool and you’ll never need to actually pay. While there is a premium version of the tool called Analytics 360, you might never need it. Google Analytics 360 is for large-scale companies with advanced tracking. But for most businesses, the free version of the analytics is more than enough for gathering information and insights for optimization.
- The most important features are not behind a paywall. It’s completely free
- Customizable reports
- Seamless integration with other Google Tools
2. Google Search Console
While some people might think Google Search Console and Google Analytics are the same things, they both serve different purposes.
To keep things simple, Google Analytics is focused on insight into how users interact with a website while the console is focused on the performance of the site in SERPs, One is about establishing a presence, and another is to maintain a presence.
Google Search Console is a free-to-use tool that gives a user in-depth information into a website’s performance in search engines.
The console’s search performance insights provide site owners with information on search performance, search queries, impressions, and click-through rates. These data can be used to identify areas for improvement.
It also helps more with the technical aspect of SEO. It alerts owners to any issues such as broken links, security issues, crawling, and indexing errors. Basically, it’s a staple for any website to identify and resolve technical issues.
Google Search Console is completely free to use without any paywalls. So, you can unlock its full functionality simply by verifying the ownership of your website.
- Completely free to use
- Alerts for Issues
- Easy integration with other Google tools
- Can submit sitemaps
Don’t know what sitemaps are? Learn all about Technical SEO through our ultimate guide.
3. MozBar Extension
Let’s divert away from Google for now. Coming up third for the best free SEO tools, we have MozBar.
This free tool can quickly and efficiently analyze a website’s domain authority, pages, backlinks, keyword difficulty, and such. Add that to its detailed on-page analysis, we have a strong tool for SEO analysis.
MozBar can be used to analyze the data of various different websites, making it efficient. Users can also access other metrics such as social media shares, page speed, and CTRs.
MozBar displays the Domain and Page Authority of any website on the SERPs. The higher the authority, the better the website ranks on the SERPs. It includes a variety of factors such as backlink quality, number of root domains, and inbound links.
Yes, it does have a paywall but you get useful information without the premium too. MozBar premium offers keyword difficulty score, page optimization, and other deeper metrics for you to analyze.
Overall, MozBar is a powerful and useful tool for anyone involved in SEO. You can access valuable SEO information on any website you visit through just a simple extension.
- Quick and Easy Access
- On-Page Analysis
- User-Friendly Interface with easy setup
- Free to Use
We’ve talked about SEO analysis enough. Let’s talk about keyword research now.
Keyword research is particularly very important as search queries are done through keywords. You’ll get traffic to your site if you target the proper keyword. If you own a recipe-based site, your keyword probably should be revolved around cooking, not how to change a tire.
An honorable mention to Google Keyword Planner. Google Keyword Planner is a free-to-use keyword analysis tool to determine how good your keywords are. It displays the average search rate, 3-month changes, competitiveness, and the bids people place on the keywords. It’s a very useful tool but we believe we talked about Google quite a lot.
AnswerThePublic is a free keyword research tool that displays how relevant your keywords are. It helps discover newer and better keywords by displaying what people are searching for. It collects user searches for a particular keyword and displays it in a convenient way.
The tool displays search volume, cost per click, prepositions, comparisons, and indicators for the keywords you research. The tool also sorts out questions people ask into categories, making it easy to identify common queries.
NP Digital’s keyword research tool also provides insights on “long-tail” keywords. These keywords tend to be more specific but have a higher conversion rate. It’s best people target long-tail keywords for maximum gains.
AnswerThePublic’s free-to-use version is limited to just 3 queries a day. The premium version gives you unlimited searches, more in-depth insights, and the ability to compare your data over time. While the premium version is ultimately always better, there’s a lot you can get off of just the free-to-use version.
- Generates a lot of high-value keyword ideas
- User-friendly interface
- Convenient data display through infographics
- Free to use
5. Yoast SEO
What CMS (Content Management System) do you use for your website? What system do you use to publish, edit and manage your content?
Yoast SEO is a WordPress plugin used for optimization reasons. Instead of manually recording your data, managing optimization issues, and evaluating it, Yoast does it for you.
This easy and free-to-install tool comes with everything you need to start ranking your site in search engines. It overlooks most of your site’s technical issues and evaluates each page of your site for improvements.
Yoast comes with its own content analysis tools, evaluating and providing suggestions for improvements for best SEO practices. It also helps in the content creation process, making sure you follow the SEO checklist properly.
Keyword Density? ✅
Meta Descriptions? ✅
Internal Linking? ✅
And so much more. The tool makes sure your content creation process is both user-friendly and optimized for search engines.
We have talked about sitemaps before. Yoast SEO can also create XML sitemaps so that search engines can crawl and index your sites more effectively.
You can also optimize your content for social media. Improve the appearance of your shared content through custom images, formatting, and descriptions.
Finally, Yoast SEO offers a range of premium features for more advanced users, including support for multiple focus keywords, internal linking suggestions, and the ability to preview how a page will appear in search engine results.
Yoast SEO Premium does pack a lot more than its free-to-use version. Yet, it isn’t all that necessary. The free version is still a powerful tool that helps site owners optimize their content properly for search engines.
- Easy to Use and Navigate
- Content Analysis with social media optimization
- Sitemap creation
- Free to Use
Using SEO tools helps identify your problems with plenty of room for improvement. It isn’t a bold statement to say that SEO tools are a MUST for any digital marketer or website owner if you want business. By properly implementing SEO strategies with the help of tools, you will definitely get more traffic and conversions.
If you are looking for more powerful tools behind the paywall, read our next blog on the best SEO tools to take your website to the next level.
Establishing a strong internet presence has become mandatory for any business in a world where everything is online. This is why Search Engine Optimization (SEO) is important to attract more traffic. SEO helps you with increased visibility and traffic to your site.
There isn’t a specific strategic approach to Search Engine Algorithms as they keep evolving. But what we have are tools to help keep track and help optimize your site to rank higher. There are many optimization tools out there on the market and we will narrow it down.
Well, no beating around the bush. You want a guide on some of the best SEO tools out there to help you rank better. In the blog, we discuss the best SEO tools to take your site to the next level.
Note: Most of the tools given below are free to use but have most of their content blocked behind a paywall. We recommend you check out their pricing as they are subject to change over time. All the numbering for these tools is done in no specific order.
If you want another free-to-use list, check our blog on Best Free SEO Tools.
Best SEO Tools To Take Your Website To The Next Level
- Screaming Frog SEO Spider
Ahrefs is a notable name in the field of SEO. It is a powerful SEO tool used by many digital marketers to analyze, optimize and track their online metrics. While Ahrefs is a pay-to-use tool, it still provides some free-to-use tools for website owners. Some Free Ahrefs Tools are:
Ahrefs Webmaster Tool is a powerful free-to-use tool that allows users to monitor their website’s SEO health. It consists of all elements such as backlinks, organic and paid searches, keywords, site audits and so much more.
While yes it is still limited, It’s a great tool for starters or people who want to improve their SEO and marketing efforts. Users can easily view their crawl errors and identify which keywords have been organically listed. To get started, simply click on the link here.
Please note that you will need to verify the ownership of your website to use the free tools.
Other tools for people to use are Ahrefs broken link checker, site explorer, SEO extension toolbar, and keyword generator that generates keyword ideas based on a primary keyword. Site Explorer analyzes the quality and quantity of inbound links, marketers can identify opportunities to improve their website’s authority and credibility with search engines. This feature however is extremely limited on a free-to-use version. We’re yet to talk about the paid features yet.
One of Ahrefs’ key features is its Site Explorer, which allows users to gain insights into their website’s backlink profile. By analyzing the quality and quantity of inbound links, marketers can identify opportunities to improve their website’s authority and credibility with search engines. Site Explorer provides information on top-performing pages, organic search traffic, and keyword rankings.
It also comes with a lot of powerful tools, but that’ll be for you to explore.
- Comphresneive and up-to-date backlink analysis
- Well-documented and easy to navigate
- Constantly adding newer features for more in-depth insights into your website performance
- Has free tools for people to use
- Free tier: Access to Webmaster Tools, 5000 crawls per month
- Lite: $99 per month, or $83 per month if paid yearly
- Standard: $199 per month, or $166 per month if paid yearly
- Advanced: $399 per month, or $333 per month if paid yearly
- Enterprise: $999 per month, or $833 per month if paid yearly
Coming up next on the best SEO tools we have SEMrush. Like Ahrefs, SEMrush is an advanced SEO tool that gears up a user with all the useful information to increase their traffic. And yes, most of its features are also locked behind a subscription. Let’s run down its tools and consider if it’s worth paying.
SEMrush offers a wide range of features such as in-depth SEO analysis, backlink profile, keyword ranking, and advertising analysis tools. Advertising analysis is a notable feature of the tool that helps users identify their competitor’s strategies. Knowing what your competitor is up to is the biggest advantage you can get.
Additionally, you will get content marketing, market research, advertising, social media, and agency tools at your disposal. With such powerful tools in your hands, it’s sure to produce notable results.
SEMrush’s features make the tool a valuable asset to any SEO enthusiast or digital marketer.
- Advertising insights with competitor information
- Social media management
- Has the good quality of life features
- Free Trial
- Free tier: Limited access to tools with 10 requests a day
- Pro: $119.50 per month, or $99.95 per month if paid yearly ( 7 Days Free Trial )
- Guru: $229.95 per month, or $191.62 per month if paid yearly ( 7 Days Free Trial )
Just like the previous tools, Moz Pro is a popular SEO tool that offers a wide range of features to help users optimize their websites for search engines. Let’s learn why it’s on the list of the best SEO tools in the current market.
One of the most appealing aspects of Moz Pro is its keyword research function which offers insights into search volume data alongside difficulty rankings. It’s basically got most of the SEO tools that you’ll ever need.
Custom report-making options allow businesses to professionally package and share vital SEO data with employees or clients almost effortlessly. It also features a spider tool to audit your website and highlight possible issues and recommendations to fix them.
Moz Pro does provide users with a free trial to test out the initial features. The tool has many features that make it an excellent choice for businesses of all sizes to help improve their website’s search engine rankings.
- Comprehensive SEO Toolset
- Custom Reporting feature
- Easy to Use
- All of Moz Pro’s plans come with 24-hour online support.
- Free trial: 30 Days
- Standard: $99 per month, or $79 per month if paid yearly
- Medium: $179 per month, or $143 per month if paid yearly
- Large: $299 per month, or $239 per month if paid yearly
- Premium: $599 per month, or $479 per month if paid yearly
4. Screaming Frog SEO Spider
While all the tools given above objectively do the same thing, this one’s different. Screaming Frog SEO Spider is primarily a website crawler, i.e. it falls more on the technical side of things. The tool allows a user to identify technical SEO issues on their website.
- Detailed technical website analysis
- Strong crawling tools to identify root problems
- Customizable reports
- Has a free-to-use version
- The license for a year costs 259 US dollars but varies if you want multiple.
- 1 to 4 Licenses come to 259 US dollars per license annually
- 5 to 9 Licenses come to 245 US dollars per license annually
- 10 to 19 Licenses come to 235 US dollars per license annually
- 20+ Licenses come to 225 US dollars per license annually.
Now this one is for digital marketers, or so people say. Woorank is a powerful SEO tool that provides users with an in-depth analysis of their website’s SEO performance. It’s not that different from other traditional SEO tools but stands out a bit in the field of social media and marketing.
Another unique feature of WooRank is its competitor analysis tool, which allows users to compare their website’s performance against their competitors. This provides valuable insights into how they can improve their search engine rankings and gain a competitive advantage.
Woorank tool offers a range of features to help users identify technical issues, optimize their website’s content, and improve their search engine rankings.
- Gives mobile and social media analytics
- Competitor analysis with customizable reports
- Free trial: 14 days
- Pro: $79.99 per month, or $53.25 per month if paid yearly
- Premium: $199.99 per month, or $133.25 per month if paid yearly
- Enterprise: Contact them for a personalized rate
Note: You get 4 months free if you pay for the yearly subscription
SEO tools help you save time and increase your efficiency. It streamlines the process and automates time-consuming tasks with analytics, keyword research, and monitoring. Imagine having to do that all manually, finding the correct data with precision would have been impossible. Tools help point out errors and solutions that we would have not gotten manually.
We have given the 5 best SEO tools to help you in your SEO journey. Always use tools to help your SEO for an edge against your competitors.
Ever been redirected to a website when clicking an image on Google search? Or perhaps you clicked away from a site as it looked unappealing without any graphics? Images play a huge role in any industry. Website and Search Engine Optimization is no different.
As the quote goes, a picture speaks a thousand words. Not only do your pictures help give information, but they also add a visual appeal. We also know that images play a massive role in your SEO and may impact how well you rank. Optimizing your images for SEO can enhance your user experience, leading to increased traffic.
In this blog, we’ll answer your question on how to optimize images for SEO and cover its essentials. We will break it down into simple tips so that you won’t have any difficulty at all.
Tips For Image Optimization
- Choose The Right Image Format
- Compress your Images
- Optimize File Names
- Use Descriptive Alt Text
- Mobile Optimization
- Image Sitemaps
- Image File Structure
- Avoiding Copyright
1. Choose The Right Image Format
Did you know, the file type of the images you upload to your site plays a role in SEO? Choosing the right file format for your images is an important step.
JPEG, PNG, and GIF are the most popular file image formats used on the web. We recommend you use these formats too. Alternatively, you can opt to convert your images to WEBP format. A WEBP format produces high-quality results even though it has a relatively small size. Squoosh is a free-to-use browser tool to convert your images to WEBP.
Recommendations for Format Uses
- JPEGS: Standard pick for most images including blog posts and screenshots. JPEG is a lossy format, where you compromise quality for size. The optimization isn’t all that bad though, your images will still retain quality. Not recommended for photographs or complex images.
- PNGS: Best recommended for logos, icons, and high-quality images. It has a better image quality but with a larger file size.
- GIFS: These are animated images, use where you see fit! GIFS are ideal for adding small, eye-catching elements to your website. But have a larger size.
It is also to be noted that the higher the quality of your pictures, the more size it will take. The more size it has, the longer your site will take to load. Images are essential but there will be some balancing for you to do. More on size compression in a bit.
2. Compress your Images
If your website takes just a second extra to load, it might lead to a higher bounce rate. In this world where attention spans are getting shorter, it’s essential to have your content load on the go. This is why, things like image sizes add up.
An easy fix to help your site load faster is to compress your images. Large images tend to slow down your website and are frustrating for your visitors. It isn’t all that difficult either. There are many free-to-use tools all over the internet you can use for image compression.
Make sure to check your page speed through Google PageSpeed Insights.
It’s important to find the right balance between reducing your file size and maintaining image quality. There are people who recommend uploading image sizes less than 200KB. But don’t go overboard with image compression! No use of a low file size image if it looks like a bank camera footage. Make sure you are using the correct file format as we discussed beforehand.
3. Optimize File Names
Might be a big bummer for some of you but unfortunately no. You just cannot name your image Sasdd or some random mumbo jumbo and call it a day.
Be descriptive with your file names. Like said before, don’t put meaningless/ generic names to your images like “123” or “img1” or something like that. Use names that accurately reflect what your image is about.
The above example shows what your typical file name should be. Instead of something random, we’ll fill it with something a SE crawler can read and process.
If you want to space your texts, use hyphens instead of underscores. Helps search engines read file names more easily. Incorporate relevant keywords into your image file names. This can help improve your website’s SEO and make it easier for search engines to understand the content of your images. Don’t overdo it either. Just make sure the keyword is there with relevant context.
4. Use Descriptive Alt Text
The following tip is basically the same as the previous tip but leans a bit more toward the technical side. An Alt text is a descriptive text added to an image in HTML code. Its purpose is to help visually impaired users or search engines to understand what your image is about. Users have a higher word count they can play with but still should try to keep it simple. Keep your alt texts concise like around 125 characters.
It’s now a known fact that clarity and conciseness is the key to your SEO. So, try to be accurate with your alt description and don’t use it as an opportunity to stuff keywords.
5. Responsive Image
If you are acquainted with SEO well enough, you know the role of responsive websites. Mobile users make up a bulk of your incoming site traffic and a responsive website ensures your mobile viewers are having a quality time.
Similar to responsive websites, responsive images play a crucial aspect in mobile optimization. Image optimization adjusts the resolution of your image according to the user’s device specifications. Be it a tablet, iPad, or phone. This feature is important for mobile users as they expect fast and seamless access to websites (that’s the entire thing about mobile phones, it gotta be fast). Responsive images ensure a positive user experience.
In addition to improving user experience, responsive images can also help to reduce page load times. Large images can slow down page load times, which can have a negative impact on SEO. By optimizing your images for mobile devices with responsive design, you can ensure that the images on your website are optimized for different screen sizes and resolutions, while also reducing their size and overall impact on page load times.
6. Image Sitemaps
Image sitemap files provide search engines with information about the images on your website; location, caption, alt texts, and other metadata. To keep it simple, take image sitemaps as a directory where you can store and upload new images.
Image sitemaps sort of work like alt descriptions. It provides search engines with more information about your images than you might be able to do on the page itself. If your image doesn’t have much text-based content, you can use sitemaps to describe what your content is for.
It isn’t strictly necessary but considered a good practice.
Search Engines like Google often include images in their search results. You can take full advantage of this fact by providing your image sitemaps to search engines. This way, your chances of being shown in a relevant search query are very high.
Sitemap creation isn’t difficult either. There are plenty of tools like Yoast SEO or Google Search Console that can generate an image sitemap for you. Submit your image sitemaps to the respective search engine so it can crawl and index your images properly.
7. Image File Structure
The image structure is the organization and presentation of images on your website. This can be done both visually and through codes. Image structure helps search engines understand and interpret your images accurately.
Google stated that its search engine uses the file path and names to rank your images. You read it correctly, yes NAMES. So be it hotdog or not, you sure will be using the correct file structure to rank your images higher. Structure your images into sub-folders and categories to optimize your image structure better.
8. Avoid Copyright
Copyright is an issue most newbie bloggers or content creators often overlook. Using other people’s creations/images without their consent can lead to legal consequences. Many times, using copyrighted images will end with a fine or severe warning.
How to avoid copyright? Here are quick tips on how to get access to copyright-free images.
Go to the Google search bar and search for the picture you would like. Just below the search icon, you will see a tools option. Click on that and a new section pops up called “usage rights”. Make sure you select the creative commons license.
Get the picture you want from that section. They’re completely free to use.
Alternatively, if you are looking for sites that offer free stock images and videos:
These two are just one of many sites that offer free-to-use stock images without any copyright issues. While you may not find very niche images, it still has millions to offer.
Make sure you use non-copyrighted images or ask for prior permission from the owner before use. Additionally, if you want another safe layer of security, get a written or signed proof of ownership permission lest any problems in the future.
Images play their own role in your SEO. Make sure you are following the best practices to have an edge over your competitors. We gave our insights and tips on the topic and hopefully, you know more about how to optimize images for SEO.
Frequently Asked Questions
A: Image optimization helps improve your rankings in SERPs through Google’s algorithms. Properly optimized images improve user experience through alt texts, responsive images, and faster page load times.
A: The file format you use depends on the type of images you intend to upload. In most cases, you will be using a JPEG format as it’ll take less space. We don’t recommend you use GIFs often.
A: Take alt text as a description of your image that helps search engines and visually impaired people understand your image. Optimize your alt text by using keyword-rich phrases (no don’t overdo it) and properly describing what your image is about.
A: Creating an image sitemap can help search engines discover and index your images more easily, which can improve their visibility in search results. While it's not strictly necessary, creating an image sitemap is a best practice for SEO and can help your website's overall search engine ranking.
SEO is a free and organic method to gain traffic and conversions. It’s a constantly evolving field that requires attention and experience. To rank high is another thing but to know how a search engine ranks your content? Impossible. We don’t know the proper algorithm behind search engines. But what we are sure of are the false practices and mistakes that negatively impact their site. Let us list the most common SEO mistakes to avoid so you can stay mistake-free.
1. Your primary focus should be on user experience. A good user experience leads to lower bounce rates and higher customer retention.
2. Conduct thorough research on your keywords before starting your content writing/production.
3. Avoid excessive keyword stuffing to focus more on delivering high-quality content.
4. Do not plagiarise, copy or steal someone else’s content.
5. Don’t forget to optimize your content for Local SEO.
6. You learn from mistakes and experiences. Always analyze your mistakes, practices, and strategy for the best results.
1. Ignoring User Experience
“As long as I have content, people will read it.” This is probably one of the biggest elephantocious misconception people can have about SEO.
Good quality content aside, user experience plays a key role in two things; First impressions and customer retention. User experience directly impacts how users interact with your website.
A first impression is the last impression. If you make a positive visitor impression, it’ll go down the line very well. A well-designed and intuitive user interface can lead to less bounce time and more conversions.
It can be as simple as choosing the correct font for your sites, managing contrasts, picture quality, and such.
Avoid any clustered layout and try to keep it simple. Remember, it should be simple yet effective. Confusing or disorganized website navigation can make it challenging for users to find what they’re looking for.
Your site should make a user achieve their goals easier. The more user retention you have, the more loyalty you build. A site with a good user experience has a competitive edge too.
Avoid slow page loading times. Ever been in a situation where you just click off a site because it takes a while to load? Imagine yourself in that situation with your site. Ensure your website has a fast loading speed as a slow-loading website can frustrate users and lead to a high bounce rate.
Don’t forget about responsive sites! A responsive site is a website that is designed and developed to adapt to various screen sizes and devices. It provides users with an optimal viewing experience across all devices, from desktops to smartphones, by adjusting its layout and content to fit the screen size.
Mobile users make a bulk of online internet searches, so make sure your site is well-optimized for them too. Conduct user testing, and gather feedback from your audience to identify areas for improvement.
2. Keyword Stuffing and Research
Next on the list of common SEO mistakes is Keyword Research. Keyword research plays an important role in SEO, perhaps the most important. Keyword research is important to determine which keyword will lead to higher traffic and conversions.
It can be difficult to determine which keywords are relevant to a particular topic or industry. As a result, websites may not be optimizing for the right keywords, causing them to miss out on potential traffic and sales.
Keyword research helps to identify the most valuable and relevant keywords for a particular industry, allowing websites to optimize their content accordingly.
Just because keywords are Keyword stuffing is the practice of overusing specific keywords in website content or meta tags in an attempt to manipulate search engine rankings. This technique is considered a black hat SEO tactic and can lead to penalties from search engines, resulting in lower search rankings. So more isn’t better after all.
Just spread your keywords here and there, do not stuff. Same for title tags too. Your title tag should focus on only one or two keywords.
But we cannot ignore the elephant in the room. Quality content. If your site lacks informative, engaging, and relevant content, bounce rates will skyrocket and popularity decreased. This is also noticed by search engines and they’ll rank your content even lower.
Produce high-quality content without plagiarising and duplicating it to improve user engagement.
3. Poor Link Building
Imagine link building as building connections in real life. However smart or rich you may be, connections are very important. Link building helps improve a website’s reputation and authority on SERPs. The more dominant your site is, the more likely your site’s content will rank higher.
Try to interlink your site’s content with one another. This way, people can have a deeper experience inside your site, like a wormhole. It’ll lead to a lower bounce rate and higher user interaction.
The process of linking and crediting other sites is called outbound linking. These types of link help build authority and build trust with search engines. The more a reputable source links to you, the higher your chance of getting recognized.
But there used to be a loophole around this. A common practice people do was to purchase links from shady sources.
Yes, you’ll get the links but poor-quality ones. If you don’t get links from sites that are not in your niche, search engines can recognize them pretty well. Reciprocal linking is another false practice where you exchange links between sites.
It’s acceptable to some degree but you can be penalized for it.
Read more on Backlinks and Tips on How To Improve Them
Make sure your main objective is creating high-quality content that will naturally attract more traffic and backlinks over time. Use outreach strategies to promote your content to relevant websites and social media platforms.
4. Ignoring Local SEO
You may have known the other common SEO mistakes people make. But how about this one? Ignoring Local SEO proves to be a common mistake among many.
According to Google, more than 45% of the total searches made online are local. This means people living near the same geographical location as you have a higher chance of finding your businesses/site. If you own a business, you definitely cannot ignore local SEO.
Numbers-wise, over 80% of the people who do a local search compare businesses. Your business could be one of them too. Make sure your content is well optimized, Google reviews well set up, and high-quality content.
Businesses can easily improve their visibility in search results for users searching for products or services in their local area. Not optimizing your content for local SEO can lead to fewer leads, conversions, and ultimately lower search engine rankings.
One of the strong points of Local SEO is audience targeting. By optimizing your online site for local search queries, you gain more visibility whenever a local search is made.
What if My Business Focuses On A Global Scale? Do I Still Need Local SEO?
Logically speaking, no. It would not seem important as your business or site does not cater to a single geographic location. But, local SEO can still be a good tool for reaching out to potential customers locally.
There can be people who want your service that may be living in your area. So Local SEO helps with that. It’s about gaining new additions, so Local SEO will definitely help you a lot.
5. Not Analyzing and Measuring Results
Last but not last, we have a result analysis. Out of the most common SEO mistakes, perhaps this lies at the top. It’s essential to learn from your mistakes and very few people tend to do that.
But a simple habit of checking how well your content or site is doing can fruit in wonderful results.
Not measuring and analyzing SEO data leads to difficulty in determining the efficiency of current strategies and missing out on valuable insights. The insights can be used to enhance a website’s visibility in search engine results.
The data should be frequently reviewed to inform future SEO tactics. For instance, if particular keywords drive significant traffic to a website, then optimizing content around those keywords is a wise investment.
Another solution is to engage an SEO professional experienced in measuring and analyzing data. They can identify underperforming areas and recommend ways to improve SEO strategies.
Moreover, they can set up tracking tools and provide regular reports on website performance, ensuring that the site continually improves and achieves its SEO goals. Carry out your content and site audit today with Growfore for the best results.
Avoiding these key but common SEO mistakes will definitely help you improve your site’s search engine rankings. Always remember, to focus on the user experience first. Your site is nothing without its users so it’s for the best if your site is as user-friendly as possible. Conduct keyword research, do not spend time optimizing content with difficult or random keywords. Don’t stuff them either.
Link your sites and have others link yours through high-quality content delivery. Do not neglect local SEO either as they can make a bulk of your business.
If you are familiar with SEO, Local SEO needs no introduction. However, if you’re new-ish, just understand local SEO as optimizing your site for a specific local area. It could be just a city, a state, or an entire country.
This is the digital era where online searches play a very very VERY important role in consumer decision making. And a bulk of those online searches are done to search for local businesses, as much as 90%. The percentage alone illustrates how vital local SEO is for attracting potential customers and converting them into loyal ones.
Getting your content optimized for local people is crucial if you own a local business or provide services to a specific geographic area.
Over time, Google’s advanced algorithms have prioritized more on local search results when users send a query. These local search results provide quick and efficient options to the users and are preferred. As a result, search engines prioritize local businesses in SERPS to give users more personalized and relevant information to its users. It’s a win-win for both the search engine and the users.
How to Improve Local SEO? We’ll simplify the process for you. Let us dive into some pointers and strategies to enhance the local SEO that will help you improve your local visibility and traffic.
1. Claim your business in Google My Business platform to place your business in SERPs and Google Maps
2. Conduct keyword research and on-site optimization to organically attract viewer’s attention
3. Request customers to leave a review on your business
4. List your business in local directories and earn citations
5. Involve your business in local events and occasions
6. Make use of social medias to establish your online presence even further.
What is Local SEO?
Local SEO is about tailoring your services, products, and online content to people locally. Your website and content cater to the search behavior of local customers so that you’ll appear in their SERPs more often.
Do I need Local SEO?
Simple answer. If you run a business or a service that has a physical location or provide services in a specific area, local SEO can be of big help.
A general search query for a local is ”[product/service] near me”. In the search result above, the user (me) wanted some hotdogs. The results here show restaurants that can provide some good ones according to ratings.
If your services are well talked about online, that’s a new source for business and customers.
Try your search optimization journey with Growfore today for the best results.
Local SEO vs Traditional SEO, What's the difference?
The difference between these two SEOs boils downs to the target audience. Traditional SEO aims to improve the reach and visibility on a global scale while local SEO is just the opposite. It’s more personalized and narrowed down to a specific geographic area. The main goal of local SEO is to drive more local people to your site for products or services.
Here are some amazing tips to get your local SEO journey started:
- Claim Your Google My Business Listing
- Optimize Your Site For Local Searches
- Earn Local Citations and Backlinks
- Encourage More Online Reviews and Ratings
- Don’t Forget Social Media
No worries, we’ll go more in-depth on these topics.
1. Claim Your Google My Business Listing
Creating your Google My Business (GMB) account is one of the most important steps for your local SEO. A GMB Account enables businesses to manage their company/business online to ensure they appear in the local search results.
It is a free tool that costs no money and allows you to customize the way your business is presented to users online. Your business profile allows you to connect with customers, post updates on it, read reviews from customers, list products and so much more.
By claiming your GMB listing, you can end up in Google Maps and local search results. How convenient. Business owners can update their business info with names, addresses, phone numbers, operating hours, websites, services, and pictures. With so many optimization features, it’d be a grave mistake to not create an account already.
Moreover, you won’t need a real physical address to place claim your spot in the GMB listing. As long as you make in-person contact with customers, you are good to go. This includes plumbing, cleaning, or other in-person services that might not have a head office.
This tip isn’t only for Local SEO. Make sure you have your GMB account to place your business on Google Maps. This way people who come near your locality can know about your business if they’re searching for one.
How To Make a GMB Account?
- Visit the Google My Business website and click on the “Manage now” button.
- Sign in to your Google account or create a new one if you don’t have one already.
- Enter your business name and address. If your business is already listed, claim the existing listing; otherwise, create a new one.
- Verify your business by phone, email, or mail. Google will send a verification code or a postcard to your business address.
- Once verified, you can complete and optimize your GMB listing by adding accurate information, photos, operating hours, and other relevant details.
- Remember to regularly update your GMB listing, respond to customer reviews, and monitor insights to maximize the benefits of your Google My Business presence
2. Optimize Your Local Searches
It’s not SEO anymore if you don’t have on-page workings to do. If you own a website, on-page SEO is important. On-page SEO is about optimizing your website for keywords you found relevant in your content. On-page SEO allows search engines to understand the relevance of your website content. So if you are familiar with keyword targeting for a global audience, research relevant keywords for a local audience.
A well-optimized site has:
- Enhanced User experience: It’s a general benefit to SEO. By organizing your elements such as meta tags, headings, and contents in a relevant, well-optimized way, you can boost your rankings in the local search results.
- Targeted Local Traffic: With proper keyword targeting, you will be getting in traffic from local customers.
- Increased Click-Through Rates: Better keyword targeting and optimization will automatically lead to higher click-through rates. With a well-optimized site, your business will be listed high in the local search results.
- Increased Conversions: More the CTR, the higher the chances of conversions. Additionally, by having a well-strategized conversion plan you will have increased conversion rates.
So How Should You Do It?
1. Do keyword research.
If you want to improve your website’s visibility in local search results, make sure you conduct a thorough research. Incorporate location-specific keywords so your business appears at the top. Here’s how you can do it. Google Keyword Planner is a great free tool to help you research keywords.
If you own a restaurant at let’s say Melbourne, your meta title for blogs can be “Best Restaurant in Melbourne”. Follow it up with a meta description highlighting your unique selling points. Do the same for your headings. Your H1 heading could be “Best food in Melbourne”.
2. Sprinkle information about your business.
Make sure you sprinkle some information about your business and what it specializes in throughout your content. Do not overdo it. Make sure it’s natural and informative. This helps search engines understand what and who your blog is about/for. Your content should have strong keywords likely to be searched by users.
3. Optimize your images
Use images that have a lower file size to ensure a faster loading page. Your images should also not be shy of eye-catching infographics with alt texts and descriptions. Learn more on Image Optimization with our Full Image Optimization Guide.
4. Location-Specific Landing Pages
You should have a few landing pages dedicated to a specific target location. That landing page should have relevance to the area you are targeting for. Don’t forget to include information about your business, products or services, customer testimonials, local reviews, and any location-specific details that can help users make informed decisions.
5. URL Structure
Optimize your URLs to include location-specific keywords. For example, if you have a landing page targeting “Dog grooming services in San Francisco,” an optimized URL could be “example.com/dog-grooming-san-francisco.” This makes it clear to both users and search engines what the page is about and improves the likelihood of ranking for location-specific searches.
Schema.org is a project that contains all structured data markups supported by search engines. Users can use Schema.org to find the markup they need for their particular page. Learn more about Schema here.
Want to know about more amazing free SEO Tools for your websites? Learn more about free SEO Tools.
3. Earn Local Citations and Backlinks
Think of it as advertisements. Local citations are online mentions of your business on various internet directories. It’s like a backlink from business listings, review sites, websites, and other platforms. These types of citations all lead back to your site and establish credibility and relevance in a specific location.
Backlinks are of a similar type and are very essential to any kind of SEO strategy to establish authority and relevance. We all know what strong authority and credibility result in; a higher site ranking.
How Should My Business Earn Citations?
Directories are platforms that lists and provides information on local business. An example of a directory is TripAdvisor. It contains all the required information on the business and is a great source for earning citations. Research and identify local directors that are well-established and have an online presence to claim your business on their platform.
Make sure you have uploaded relevant information on the directories and is consistent across all platforms you claim your business in. Make sure you have relevant and consistent information as false information is a big no-no.
Secondly, try to partner up with other local businesses or organizations. It’s a real business after all and sponsorships aren’t that farfetched of an idea. Consider sponsoring local events, and participating in community events to establish your presence. Getting your business known by the locals is a great way to have your business locally boosted.
When building citations and backlinks, you should focus on quality over quantity. Go for sources that have established themselves well over time and are relevant to your industry. Be genuine in your outreach efforts and provide value to the local community, and you’ll be more likely to earn valuable citations and backlinks.
4. Encourage Online Reviews and Ratings
The first thing people look for when they discover a business is its ratings. How well is the service /product provided by a business? Ratings play a huge role in search engine algorithms and impact how high you are placed in the SERPs. A good amount of positive reviews for your business improves your business’ visibility.
The first impression is the last impression. Once a potential customer sees the review on your business, it’s highly likely a good review they read will put a good impression. It helps customers make informed decisions about your goods and services. Positive reviews are social proof that validates the credibility of your business. So don’t take reviews lightly.
How To Generate Positive Reviews From Satisfied Customers?
This goes without saying, providing excellent customer experiences. If a customer is satisfied, make them double satisfied (just a new term I made up) with your customer experience. A good business-to-customer interaction is sure to generate positive reviews.
Research shows that requesting people to leave a review on the app store, or subscribe to a youtube is more likely to have a successful conversion than leaving otherwise. Similarly, actively ask customers to leave a review. Make reviewing process easy by providing customers with links to review platforms.
You could additionally provide some offer in exchange for a review too. Just make sure you comply with the guidelines of review platforms and ethical practices to generate fake reviews.
Use social media. Social media is a great way to interact and engage with customers for a business. Be online, publish content, and share it on your social media accounts. Don’t forget to request people to leave a review!
5. Use of Social Media
This last and final tip cannot be emphasized well enough. Social media do what they are best at; being social. They help boost your online presence and visibility within your local community. There are many social media that you can make use of to establish your online presence.
Let’s talk about a few of the popular social media and how you should strategize your SEO plans.
- Facebook: Have a Facebook page for your business with accurate and relevant information and description. Make sure to share updates and engage with your audience. Facebook pages also have a review system through their likes and stars, encouraging them to leave reviews!
- Google My Business: While not strictly a social media platform, Google My Business (GMB) is crucial for local SEO. Claim your business listing, provide accurate information, and regularly post updates, photos, and offers to place yourself higher on local search result pages.
- Instagram: It’s a platform to share pictures. So share visually appealing photos and videos of your products, services, and local events. Use location-based hashtags, engage with local influencers, and encourage user-generated content by running contests or featuring customer posts.
- Twitter: Share timely updates, news, and promotions about your business. Engage with local customers, industry influencers, and other businesses in your area by mentioning them and participating in relevant conversations.
- YouTube: Create video content showcasing your products, services, or local expertise. Optimize your video titles and descriptions with local keywords. Share your videos on other social media platforms and embed them on your website.
Learn more about the Role of Social Media in SEO and Best Practices.
Remember to stick to three important principles: Consistency, engagement, and relevance. Update your social media with relevant pictures, posts, and profiles, and engage with your audience.
Engagement is important as it’s better to retain an old customer than try to acquire a new one. Provide good content/products/services tailored to your local community. Utilize your social media strategy well to place yourself higher in the SERPs.
We know the need for local SEO for your business to flourish locally. By implementing the tips we stated above, you can improve your website’s visibility in local SERPs more easily. We listed out the best practices for your local SEO to drive the intended traffic to your business. What’s there to remember? Not much. Focus on relevant keywords, claim Google My Business listing, get local citations, request reviews, and customer engagement on social media.
And like stated before, remember the three maagical principles.
You have learned through countless experts and articles that backlines are essential to SEO. They drive visitors from one site to another as referrals. A high-quality backlink will not only help increase your website’s rankings but also build authority.
Not everything is easy and getting a complete grasp of technical SEO takes time, effort, and patience. It isn’t easy but we can simplify the process. Here we share the best tips to build high quality backlinks. Buckle up!
1. Check the domain authority of the site linking back to you and have a good traffic volume
2. Select evergreen keywords for your blog titles
3. Use Guest Blogging to reach newer audiences
4. Find sites that upload content in your niche and suggest they replace broken links with your content as alternatives
5. Think long term, social media can be a great way to acquire backlinks and build stronger relationships.
5 Tips To Build High Quality Backlinks
1. Focus on quality, not quantity
Focus on building higher-quality backlinks from authoritative websites rather than smaller websites. Google’s algorithms are getting increasingly sophisticated which spells bad news for link farmers.
Simply put, if a website with high domain authority and relevant content links to your website, it is more likely to improve your search engine rankings than if several low-quality or irrelevant websites link to your website.
You should use tools such as Ahrefs or Moz to check the domain authority of the sites that have linked you to their site. Make sure they have a good traffic volume.
You should also consider the relevancy of the website that links back to you. It should match your website’s niche and content. For example, if you specialize in recipe sharing, it’s better to have backlinks from sites that focus on culinary arts too. We’ve talked more about backlinking in the Full Technical SEO Guide.
Secondly, on the topic of quality content, there’s evergreen content. It’s a type of content that does not need to be changed. I.e it remains relevant and valuable to readers at any time.
It could be about the history of hotdogs, you know, something that cannot be changed. While catching up to the current trends is definitely helping you gain that traffic, publishing evergreen content helps you rank higher in the long run. Evergreen contents are tough to outrank too.
This type of evergreen content is more likely to attract links naturally, which can help to improve your search engine rankings. Think of it, would you still care about some meme trend that was relevant years ago?
If you want to create evergreen content, do an in-depth keyword analysis for content in your genre. Follow it up by writing content many times better than your competitors. It’s a friendly competition, so you should do your very best.
Note: Make sure your selected keywords are evergreen; not seasonal, or trend based. These can include holiday-themed events, promotions, time stamps, etc.
2. Guest blogging
Guess blogging refers to creating and publishing content on someone else’s website as a “Guest” with the aim of driving back traffic to the guest’s site. It’s like person A writing an article for person B but subtly/purposefully promoting their site in return.
It’s a popular strategy used by site owners that creates a win-win situation for both the guest and the site owner. The guest gets more exposure, the site owner has fresh and relevant content.
Start your guest blogging journey by first identifying websites that fit your niche. Review their content and ensure each other’s requirements are fulfilled. It’s important to adhere to the website owner’s best interests by creating high-quality content.
Make sure to build your backlink profile by inserting your author bio and sprinkling links back to your site. Not all sites accept guest blogging, so it’s essential to research and contact one if found. Don’t overdo it though. Never overdo anything.
Look for guest blogging with a higher domain authority because as we discussed before, a good backlink = higher you will be on SERPs.
3. Broken Link Building
This is a technique that may take time to do, but still worth every minute spent. Broken Link building is an act of finding broken links on another person’s website and replacing them with relevant links back to your site.
Broken link building is a great way to build higher-quality backlinks which improves your SE rankings. It also drives more traffic to your site as people who check other websites can now be redirected to you through links.
Once you find a broken link, it’s your responsibility to convince the site owner to replace the link with yours. Your link should be relevant and informative so it can act as an alternative.
Like Guest blogging, it’s a great situation for both you and the site owner. You get traffic and referrals, the site owner gets an improved user experience through relevancy.
Do not spam the site owners for broken link replacement. Avoid spamming and only refer/suggest. It’s ultimately the site owner’s choice to replace the link.
Why not shoot them an email like this?
Dear [Site Owner’s Name]
I hope this email finds you well. I came across your website, [Website Name], and noticed that you have a broken link on your page [Page Name]. The link seems to no longer work.
I wanted to offer a solution by suggesting a replacement link that I believe would provide value to your readers. I recently published a comprehensive guide on [Topic Name], which I think would be a great fit for your page. The guide provides in-depth information on [Topic], and I believe it would enhance the content on your page.
Here’s the link to the page that I think suits as a better alternative. Thank you for your time and consideration.
Please let me know if you have any questions or concerns. I look forward to hearing from you soon.
With the right approach and a bit of effort, broken link building can be a powerful tool for building high-quality backlinks and improving your search engine rankings.
Coming up next on tips to build high quality backlinks, we have infographics. Infographics are a visual representation of information that is easy to digest and share. Infographics are a mashup of texts, graphics, and other visual elements.
A good infographic uses all three elements to create a readable and informative image that can be easily shared.
Infographics are a powerful tool for building backlinks. Start by creating a high-quality infographic that falls under your niche. Do not overdo your infographics and avoid clustering. Clean good infographics that play with colors and most importantly, are informative.
Promote your infographics through social media and other platforms. Alternatively, you can also reach out to other websites and bloggers to share your infographics. Guest blogging, Infographics, and broken link building play well together to help drive more traffic to your site.
You can also submit your infographic to infographic directories and other websites that showcase infographics. Some good sites for submitting your infographics are:
If you make infographics that your audience will be interested in, you can get people excited about your brand and make them trust you more.
5. Social Media
Backlinks from social media platforms do not have a “high” quality. They’re generally considered to be a low-tier backlinks as they have a “nofollow” attribute on their links. A nofollow link tells a search engine to not count as credit.
We talked about this in #1 Tip about quality over quantity. So why did we bring it up? Hear me out. Putting social media as a tip can prove to be contradictory but for a good reason.
Just because you get a low-quality backlink does not mean it’s worthless. Social media is a huge marketing platform for any business. What it cannot make up on a quality backlink makes up for engagement and reach.
A good engagement from your followers can expand to newer audiences. This can in turn lead to newer backlinks to your site from other websites that viewed your content through social media.
Social media also do what they are best known for; being social. These media can build relationships with other people and influencers which can lead to more backlinks in the future. Think about the long-term success that you will get over time through social media.
In conclusion, it’s not about how well social media credits will do but how many more it will passively generate for you. It can still have a positive impact on your SEO and should be a part of your marketing strategy.
If you plan to do SEO, you should have a long-term plan. Just like mastering any art, building quality backlinks takes time, effort, and patience. Hopefully, these tips to build high quality backlinks help you start off on something.
Your site is done, contents or products are on standby, and you’re ready. All that’s left is for people to come to visit your site. Unfortunately, gaining traction organically can prove to be difficult. Establishing a prominent online presence takes time.
Most consider taking a quicker route to customer reach, i.e. spending money on advertisements. It’s not for nothing either. According to Google, a well-made ad has a conversion rate of 4%. It doesn’t seem much but multiply it by the thousands of people it’s shown to, and you’ve got a lot of customers.
Here, we’ll guide you on how to use Google Ads to drive traffic and conversions to your site. Get the best Return on Investment (ROI) by implementing our strategies below.
- Traffic is just the number of people your ads reached out to while conversions are the number of sales made through the traffic.
- Identifying your target audience is the key to any ad. They’ll help determine your keywords, ad type, and campaign lengths.
- Indicate benefits, strong calls to action, link extensions, and responsiveness to your advertisements for the best results.
- Refine your advertisement methodologies through trials and analytics tracking.
- Avoid any false practices through any advertisement platforms as they’ll give bad rep and penalties.
Introduction to Google Ads
Google Ads is an advertising platform that allows businesses to reach newer people and gain customers. The platform works for all businesses, regardless of size or background. It uses a pay-per-click (PPC) model meaning advertisers only have to pay when someone clicks on their ad. It’s a cost-effective approach to advertising, a win for both Google and advertisers.
If you want to establish an online presence through advertising, it’s best recommended you use Google Ads. With Google Ads, advertisers can target specific keywords and demographics to reach their ideal audience.
What is The Difference Between Traffic and Conversions?
Simply put, the number of people who click on your ad and are redirected to your website is ad traffic. It indicates the number of people the ad reached out to.
Conversions refer to the traffic that resulted in a purchase or required action. It can be anything from a sale to filling up emails for newsletters, anything. Conversions indicate how successful your ad was in gaining new customers.
Traffic is a measure of volume while conversions are a measure of performance. Both are important for a business, so they can’t really be put one over the other.
How To Use Google Ads | Planning Your Google Ads Strategy
It’s kind of a rhetorical statement but you’ll need a Google Adsense account to begin first. Don’t have it? Start right away!
1. Identifying Your Target Audience
Identifying your target audience is important for creating ads. It’s the foundation of your advertisement as you’ll build your ad focusing on the audience.
Make sure you know what you’re selling. To whom are your products concerned? If you have a business for cakes, you’ll need to target audiences that love pastries.
Conduct market research and understand the demographics of your current customers. If you want minute details, include age, gender, interests, and locations. Finding an effective customer pattern is essential as it’ll help you get more customers in the long run.
Consider all your competition. There’s a lot to learn from them, the strategies they use, and all the gaps in the market you can fill.
2. Set Target Goals and KPIs
KPIs (Key Performance Indicators) are used for tracking your performance. Once your target is set, you can begin your ad campaign. Whether it’s to get more brand awareness, generate leads, boost sales or improve customer engagement, KPIs help track how well your campaign is going.
You will determine the KPIs that’ll help track your progress. Supposedly, if your target is to increase the traffic to your website, your KPI should be the number of people that visit your site during the campaign. It isn’t just limited to the people visiting your site. It can be CTRs, ROI, CPAs, and much more.
Set up your campaign goals and KPIs to help determine how well your ad is doing. It’ll help provide essential analytics to improve your ads.
3. Determining Budget and Timeline
Your budget depends on the size of your business. Most probably you’re a small or decent-sized business wanting to know how the industry works. Well if you’re one of the big shots, glad to be of help. Budgeting and timeline work hand in hand. If you want your ads to stay for a longer timeline, you’ll need a higher budget. If it’s for a short time like for a few weeks, it’ll cost less. Make sure to know what you’ll be paying for.
Keyword Research and Selection
Keywords direct users to the information they’re looking for. Chances are, you can help drive traffic to your website and increase conversions if you have the right keywords. The same strategies can be used for keyword selection as you did for finding out your key audience.
Conduct keyword research to find out high-value keywords. High-value keywords are more likely to be searched by users. There are multiple free/paid keyword planner tools that help you find keywords. (Google Keyword Planner, SEMrush, Ahrefs). Look for keywords that have high search volume but low competition as it’s difficult to try and rank among the most competent ones.
Try Keyword Research with Growfore for in-depth competitor analysis.
Make sure you optimize your keywords by regularly reviewing and updating your keyword lists. Tracking your analytics is important so you can find flaws and fix them accordingly.
Ad Creation Process
While we aren’t the best in terms of creating advertisements, we know what’ll work best for everyone.
1. Highlight Benefits
Highlighting the benefits of your products/services/site is better than listing the features. Benefits one-up the competition while making sure your advertisement is not densely packed with information (a big no-no).
2. Have a Strong Call To Action
Make sure your advertisements encourage the audience to take action by using clear and compelling language. You can see this in practice in so many advertisements all over. “Apply Now”, “Do this”, “Do that” and all that.
3. Be Creative
In this world full of saturated things, try to keep your advertisement fresh and creative. Try out new things and experiment with different ad formats to see what fits. Keep up to date with the current trends and gags so you can resonate with your audience more.
4. Add Extensions To Your Ads
Make sure you have a direct link from your ads to specific relevant sites. No use of your ads if all they do is redirect to 404s. Another thing, if you are not advertising a product, try to not include the price. It’ll kind of force out a conversation with the buyer, giving more chances for a sale.
5. Keep Things High Quality
Use high-quality images that are clear and concise. Don’t use dull or unmatching colors as they won’t grab the viewer’s attention. We know simple and concise is the way. Overloading your ad with too much information won’t do you any good.
The types of ads that adapt to display sizes of all types are known as responsive ads. These ads work on all devices regardless of their screen sizes. Responsive everything is the best practice for any advertiser/website owner.
Use high-quality images for your responsive ad that does not lose clarity even when resized.
Launching and Monitoring Your Campaigns
Your ads are now set. They’re clear, visually appealing, and well-strategized. All that’s left is to launch the campaigns.
Make sure your budget is set realistically and aligns with your goals. Your KPIs should be well monitored through the help of analytics tools provided by Google Adsense themselves. These data are key to helping modify your advertisements accordingly.
Once you know which keywords are performing better, try to increase their bid. The higher you bid for the keyword per click, the more likely it’ll be shown to others. As for the ones that aren’t performing that well, just decrease their PPC.
Ad Testing and Refining
A common testing method to refine your ads used by most advertisers is the A/B type. You create two identical versions of the same advertisement and place the campaign. The ads will only have slight differences from each other like the color, fonts, contrasts, and placements.
You’ll automatically know which ad performs better through analytics. Use it to refine your campaign for better performance and user interaction.
In conclusion, Google Ads are a sure-proof way of gaining traction in the online world. If done correctly, it’ll act as momentum to help consolidate your online presence further.
As time goes on, make sure you scale your campaign accordingly. Research the market, find better practices, and experiment with your ads.
Go with hit-and-trial methods, you’ll find better ways of advertising. With time, you’ll be ready to go for international markets through ads in various languages, better bids, and geotargeting.
Do keep clear of any false practices in advertising. They’re illegal and go against Google’s Ad Policies. Read more on Google’s Ad Policies here. The last thing you’ll want is a penalty and a stop before you can even start.
Well then, that’s it. Happy Advertising!
Let’s face it, trying to profit from your website takes a lot of effort, strategic planning, and dedication. But with billions of web searches conducted daily, search engines are a huge market for anyone.
If you think you’re ready for monetization but don’t know how to start, look no further. In this blog, we discuss how you can monetize your website or blog through Google Adsense. We’ll guide you through the simple steps on how to create Google Adsense account. In no time, you’ll be monetization ready.
1. Adsense is a free-to-join monetization program that enables website owners to earn money by displaying ads.
2. You must own a website that’s at least 3 months old with a recommended of 30+ published content. Make sure you follow Adsense policies
3. Avoid low-quality traffic and clicking on your ads. You will get a penalty from AdSense.
What is Google AdSense?
Google Adsense is a monetization program that allows website owners to earn money by displaying ads on their websites. What’s great about the program is that it’s free to join. Website owners of all niches and sizes can earn money from their sites by displaying relevant advertisements.
The way Adsense works is through clicks. Website owners can earn money whenever a visitor clicks on a displayed ad. The amount of money they are paid depends on the ad type and the amount the advertiser is willing to pay.
If you think the application process might be long, you’re mistaken. Applying for monetization is a streamlined process that shouldn’t take you much time. Know more about the application process as you read below.
Benefits of using Google Adsense
Let us discuss the advantages of Google Adsense in simple points.
1. Easy Setup and Application
Creating your Adsense account is an easy and user-friendly process. All you need is to have an account and add a code to your website, and boom, you start displaying ads.
2. No Traffic Requirements
Most ad networks require you to have some amount of traffic to start earning. This isn’t true for Google Adsense. The program does not have any traffic requirements so even small sites and pages can earn
3. Global Reach
Google’s reach is all over the globe. Your website from one country can be earning much more due to international traffic. International Ads can also help your website earn more.
4. Targeted Ads
Algorithmic-targeted advertisements are more likely to get interaction from a visitor. Google’s algorithm can display relevant ads to help get more clicks and bucks.
Site owners can fully customize the types of ads displayed on their websites. They can set up ad filters, set up ad categories to show or hide and block specific advertisers from displaying on your site. In addition to that, site owners can also customize how their ads look, from colors to sizes.
Overall, Google Adsense provides a platform for users to start earning from their sites. Not to forget, Adsense can provide a detailed report on your ad performance, impressions it generated, and so on.
Requirements for Setting Up Your Google Adsense Account
There are a few requirements before you can apply for a Google Adsense program.
- You must own a website or blog with your original content. The content on your site should not have any plagiarized content.
- You must comply with the Google Adsense policies and guidelines to avoid any violations that could result in account suspension or termination.
- You must be at least 18 years old.
- Your website must be primarily in one of the languages supported by Adsense. There are a few countries that do not support Adsense. Make sure you check that too.
- Your site must be more than 3 months old. It’s recommended that you have over 30+ published content so that your users will have a lot to go through.
Creating a Google Adsense Account
Head up to Google’s Adsense account setup page by clicking here.
Click on the “Get Started” option to get redirected to a page to sign in to your Gmail account.
After filling up your details, you will be taken into the Google Adsense Dashboard. Take into account that the region you set up initially cannot be changed in the future.
There are other customizations and setups you can do through the dashboard, but it is recommended that you connect your site to Adsense first.
Click on the “Let’s Go” button on the connect option and AdSense will provide you with a small piece of code. This code needs to be added to your website or blog. The code is called the AdSense ad code.
To add the AdSense ad code to your website or blog, you will need to follow the instructions provided by AdSense. If you use WordPress, AdSense will give you specific instructions on how to add the code to your site.
|You will need to add the code within the <head> </head> section of your website or blog’s HTML code.|
Once you have added the AdSense ad code to your site, you will need to click the submit button to confirm that you have added the code correctly. This will allow AdSense to start displaying ads on your site and tracking your earnings. It may take some time for ads to start appearing on your site, but once they do, you can start earning money from clicks and impressions.
Common Issues with Google Adsense Account
Here are some common issues users can face when setting up or using their Adsense account. By being aware of such issues, users can ensure their AdSense account is not suspended and remains in good standing.
1. Low-Quality Traffic
Visitors that are not interested in the content of your website but are there just to click on ads are called low-quality traffic. These types of traffic can be generated through bots or farms that artificially inflate the number of ad clicks. These types of bots result in a lower-click through rate as the ads clicked have no purpose for the bots. Additionally, if you are caught, Google can suspend or terminate your account. Always make sure your traffic is organic.
2. Policy Violations
As we discussed before, make sure your site follows Google’s Adsense policy. Do not promote gambling, violence, scams, or any matured content on your site if you want to earn from Google Adsense. Google AdSense has strict content policies that all publishers must follow to use their platform.
Do verify your Adsense account with the required information and credentials to avoid ad serving being disabled.
4. Payment Issues
If you want your payment to be delivered to you on time, make sure you have filled in your credentials. The option to fill in your credentials is just on the home page of the Dashboard.
5. Ensure Ad Compliance
If you read through the policies, AdSense has specific ad placement rules such as limiting the number of ads per page and avoiding placing ads in certain locations. Make sure that you place ads correctly on your website to avoid any policy violations. Keep track and monitor your ad performance and have friendly advertisements.
Can I Click On Ads On My Site to Get Money From AdSense?
No. Clicking on Ads on your site is like setting up bots to ad click. It’s a misconception people seem to have. Trying to take advantage of such activity is considered to click fraud and may lead to your account suspension or termination.
How Should I Get Help?
It’s best recommended to get AdSense help from Google itself. Log into your account and you’ll be redirected to your dashboard. There’s a “?” icon at the top right section of your dashboard next to a bell. Click on it and you’ll be shown options. Most of the answers to your queries will be there. If you need help then you can contact the Google Adsense support team. Make sure to include details of your problems and not put any sensitive information.
Setting up a Google AdSense account is a good method for website owners and bloggers to earn money from advertising. Make sure you follow Google’s AdSense policies to keep your account up and running.
It’s important to note that engaging in click fraud or violating AdSense policies can lead to account suspension or termination. Therefore, it’s essential to concentrate on generating genuine traffic and clicks through quality content and user engagement. Hopefully, this blog helped you understand how to create Google Adsense account.
One is a free-to-use method to organically rank your content and site higher in the search results. The other is paying to place yourself at the top of the search results. The debate between SEO (Search Engine Optimization) and PPC (Pay-per-Click) is a common one among businesses looking to improve their online visibility and drive traffic to their website.
How good is each method for generating leads and long-term success? While there is no straightforward answer to this debate, let’s break it down to understand what they are, their pros, cons, and gains. Decide the answer for yourself on who wins in the burning topic, SEO vs PPC.
A Brief Overview: What is SEO?
SEO (Search Engine Optimization) is the practice/process of improving your website/content in a way that increases its visibility in the search engine result pages (SERPs). SEO aims to drive more organic traffic to a website, increase its online presence, and ultimately improve its business.
Why Should You Do SEO?
- SEO gives you increased visibility and traffic to your website.
- More traffic and leads result in higher chances of conversions.
- It’s also about doing small quality-of-life changes to your websites, giving a better user experience.
- Gives you better credibility and authority in your industry.
- Lower cost/completely free to do it.
- Better sustainability in the long run.
- Branding and Awareness
How Does SEO Work?
You don’t need a huge agency doing your site optimization work for you to rank higher in search engine result pages. SEO works through tweaking and enhancing various elements of your website.
There are a lot of elements that users can optimize to make their site more visible to search engines. Search engines take a lot of factors into account to determine which site has the better content to rank. The best start to SEO is the identification and use of keywords. Keywords define what your content is about.
The screenshot above is an example of SEO. Featured snippets are a new way of searching results that showcases your content in a much more readable format without clicking it. It’s a great way for generating leads and traffic to your site. It’s not an easy process to rank No. 1 in any content on Search Engines. Users are highly likely to click on the first result they see. Probably a few other results. There’s no going to page 2 on search results.
Types of SEO
- Technical SEO: This focuses on optimizing the technical elements of a website, such as its structure, coding, and server settings, on making it more search engine-friendly.
- On-page SEO: This involves optimizing the content and elements on a website’s pages, such as the page titles, meta descriptions, headings, and internal links
- Off-page SEO: This involves building high-quality backlinks to a website from other authoritative websites, as well as social media marketing and other forms of online promotion.
Moreover, SEO is a huge time investment. Website owners might not see their rankings improve over a long span of time. It’s highly unlikely to see instant success with SEO. You will continuously need to update and optimize your site as time moves on. Regular optimizations will be necessary if you want to keep on ranking higher.
The algorithm behind SEO? We have no idea. Search Engines have changed their algorithm over the years to make sure no one can take advantage of them. This makes it so that you’ll always have to keep a close eye on how you strategize your website optimization.
What is PPC?
Pay-Per-Click (PPC) is a digital advertising model that puts your content at the top of search engine result pages for the specific keyword you bid for. Basically, advertisers pay search engines for every click they get on the ad. It’s a form of targeted advertising that caters to a specific audience.
Learn More on the Basics of PPC Advertising
Benefits of the PPC Model
- PPC offers quick results; instant visibility and traffic as your content is ranked higher above organic rankings.
- Control over ad spend and budget
- High flexibility and customization of ad campaigns.
Types of PPC Advertising
- Search Engine Ads
SE ads are the most common type of PPC ads that appear at the top of SERPs. Advertisers can bid on certain keywords so that their businesses are shown at the top of the result pages if users search for those keywords. They’re mostly text-based clickable links.
- Display Ads
Display ads use visual elements like images or videos to make more engaging and interactive advertisements for the users. They’re more expensive than text-based ads and can be more specific. They can be in the form of pop-ups in apps or websites and are shown algorithmically.
- Shopping Ads
Ever search for something on Google and have been displayed pictorial results to buy products? These ads appear at the top of the search engine results pages when users search for specific products.
- App Installs/Social Ads
Ads on social media or mobile applications generally have ads that encourage you to download certain apps or games. These ads can also end up in your SERPs but generally are limited to apps.
Users can easily identify an AD from organic results as a PPC ad has a sponsored tag above their title.
Although your ADs are at the top and you get a ton of traffic, the disadvantages of PPC will show soon enough.
First and Foremost, PPC is an advertisement campaign that costs. Trying to keep your ads up for an extended amount of time will really start to put a dent in your wallet. That budget could be well utilized somewhere else.
Secondly, traffic and conversions are different things. If you want conversions, just money and advertising wont cut it. Even if you get a successful conversion, your Customer Aqquisition Costs (CAC) will be much higher.
Differences Between SEO and PPC
Now that we know the what SEO and PPC mean, we can finally list what are the differences, SEO vs PPC.
- Cost SEO is a free-to-use/more cost-effective approach to building and growing your website. There are paid tools and services you can use to help you optimize your site better, but it remains free to use. As for PPC, it’s an advertisement model to help reach more people. It involves paying for each click which adds up very quickly.
- Time To See Results SEO is a time and effort investment. Rising up through the search engine rankings needs time to build trust, authority, and relevance. This is why PPC is a faster way of gaining that traffic you might need to get things started. PPC provides instant visibility and traffic to your website
- Long Term Success We’ve discussed SEO takes time. To rank at the top of any keyword is a difficult and long process but it eventually pays off. SEO is the process of building relevance, reputation and trust. While PPC is good for a short term boost, SEO is a surefire way to get a long term success.
- Targeting SEO targets specific keywords and topics of difference niches to rank higher in the search results while PPC targets keywords and audiences through advertising.
- Cost Per Customer Acquisition and Traffic SEO is a free method to organically get more traffic into your websites. If you have a successful conversion through SEO, then the cost per customer gain is lower than compared to PPC, where you have to pay for each traffic into your website.
Which One Is Better?
In this debate over SEO vs PPC, the true answer is not clear cut. It’s not a matter of which one is better as they have their own unique advantages and disadvantages. It’s best to utilize both for maximum gains, but will ultimately depend on your business goals, budget and target audience.
Use SEO to build your brand. SEO isn’t just for people with no budget to spend on ads but people looking for long term. SEO helps build brand authority and reputation. It’s a choice if you want long-term ROI.
But PPC isn’t bad either. PPC is for people who want quicker results; be it their wish or necessity. PPC Ads helps you reach your product/services out to customers faster. Use advertising if you want to direct your audience to a sales or landing page. These Ads roll out faster in people’s search results so if you want to make a time sensitive offer, go for it.
You can use both hand in hand too. If you’re starting a business, use PPC ads to help boost your product to people’s result pages. Generating awareness that way can be beneficial in the long run too. The high cost keywords you bid for through PPC model can be moved to organic search through SEO.
PPC can also be a good way to test keyword strategies before committing to long-term SEO strategies. If you can rank well through organic search and strong paid visibility, it’s a win-win.
We only provided insights for these topics. The ultimate decision is in your hands. But hopefully, you learnt something more in this blog, SEO vs PPC.