There’s no way you have not heard of TikTok. Even if you don’t use it, you are acquainted with what the app is about. TikTok has reshaped how the internet works, setting trends, spreading the news, establishing businesses, and the app has done it all.
It’s a social media app that has a whopping 1 billion active users at any time, mostly young audiences. Reaching young audiences is a crucial part of any business; many are trying to cash in too. However, with so much content on the platform, it can be challenging to make an impact.
This article will explore five tips to use TikTok for your brand exposure and set an impression among millions of viewers. Whether you’re a small business owner or a marketing agency, these tips will help you leverage TikTok to achieve your goals and take your brand to the next level.
KEY TAKEAWAYS
- TikTok’s algorithm generally works by targeting geolocation-based audiences and prioritizes popular trends.
- Optimize your TikTok account with relevant keywords, and hashtags with a focus on a simplistic username.
- Understand modern humor to relate to the current generation more. It’ll help you reach out to a wider audience.
- Drive viewers to your website/product with well-crafted videos. Add clear links/call to action in your videos.
Why TikTok?
Ever since its inception, TikTok has gained popularity all over the world. This remains true, especially for younger generations, and has become the most downloaded app in the world.
The app allows users to create, and share short-form videos with music or audio.
TikTok has become an important platform for businesses as videos on the app can leave a lot of impact on its younger demographics. Massive corporations have established themselves on TikTok in a way they can’t on other social media. It’s a platform to showcase a product or service in a fun and creative way or by participating in TikTok challenges or trends.
Understanding How TikTok Algorithm Works
It’s actually challenging to find something ‘new’ or ‘fresh’ on social media sites as everything you are shown is personalized to you. Algorithms are programmed to show and suggest things that you already like. They’re done by understanding your likes, dislikes, retention rates for videos, and geographic location.
It is important to understand the workings behind TikTok’s algorithm if you want your business to pop up more in people’s FYP. The algorithms behind social media are a closely guarded secret, but people have more or less identified how it works.
1. Geographic location and Device Settings
Your geographic location is the biggest factor that plays in identifying your target audience. TikTok generally displays your videos on the FYP of people that live in your region/country. This way TikTok can be a great way to reach local people. The app also takes into account your device and account settings.
2. User Interactions
TikTok’s algorithm identifies what videos you like, comment on, and share. It even analyzes the amount of time you spend watching a video. The longer you watch replaying a video, the more TikTok will show you a similar video. When uploading, the algorithm determines what your video is about such as hashtags, sounds, and captions to identify your target audience.
3. Popular Trends and Timelines
TikTok’s algorithm prioritizes videos related to the currently popular trends, challenges, and viral videos. The more recent a video is, the more likely it’ll end up on people’s For You Page.
TikTok for Business and SEO
There’s one thing that we all need to understand. While there is an indirect correlation between TikTok and your Search Engine Rankings, there is NO DIRECT impact of TikTok on it.
The main goal of TikTok is to leave an impact on the users to whom the videos are shown to. This way, users know about your brand or product on the market. TikTok is a big marketing industry for businesses and brands that you have to capitalize on.
Let Us Use an Example:
Bose is an international company that specializes in manufacturing audio equipment. The current screenshot you see is a TikTok Profile for the company. With over 250 million total views on their TikTok, they sure have left a lasting impression among viewers. In short, TikTok is a huge social media marketing campaign, that too for absolutely free.
Let’s learn how to market your business or website with TikTok!
Tip #1: Optimize your Profile and Content For SEO
Most of your basic SEO knowledge comes up in play here. Make sure you use relevant keywords in your profile description and video captions. Not all products or businesses should have the same keywords; they should reflect your business and the type of content you produce.
Stick with a clean and memorable username. It necessarily does not have to be catchy, keep it your brand name. Your profile should be clean with a recognizable profile picture. Consistency is key in every part of life. The same goes for TikTok. Be it short or long, try to keep a regular schedule to keep your followers engaged and attract newer ones.
Tip #2: Leverage TikTok Hashtags
Hashtags help categorize the content you upload. Users can search certain keywords, and if you have it on your hashtags, it displays your video. Hashtags help increase your rich and visibility on TikTok.
Do not stick with just popular or niche hashtags. Mix things up a bit to help attract newer followers. The more relevant your hashtags are, the more likely users will find your video. Use TikTok’s analytics to track how well your hashtags are doing.
Most importantly, do not overdo it. Spams or irrelevant hashtags can lead to negative rankings on your account.
Tip #3: Collaborate with TikTok Influencers
You should try to collaborate with influencers and brands on TikTok. Influencers already have a large loyal following on TikTok, so a collaboration with them would mean a lot of new audiences. Influencers have a lot of credibility among their followers, so it helps build credibility and trust.
It really doesn’t have to be a collaboration. If your content is unique and high quality, it’ll end up in the FYPs of other people.
Tip #4: Drive Traffic to Your Website
You’re slowly gaining followers and audiences, now it’s time for conversions. Make sure your videos have a clear call to action on what to do that helps promote your videos. Do not overdo it.
Link your websites and products in your TikTok profile so that people can click it. The more clicks you get, the better.
Additionally, users can also search for your website on their respective search engines. The more people that search for your website/product, the better traffic and rankings you get.
Make sure your site is well-responsive to have a lower site bounce rate.
Perhaps, TikTok or social media marketing, in general, is the most directly indirect way for the best SEO.
Tip #5: Understand Modern Humor
This last tip is the most important tip of them all. We discussed relevancy being important. Understanding modern humor is the peak relevancy.
GenZs are a group of people born in the late 1990s. Their type of humor is rather unconventional. GenZ humor revolves around memes, slang, references, and sarcasm. Understanding the humor isn’t difficult, but trying to create content based on such humor might prove difficult to non GenZ people.
Yet, keeping up with GenZ humor is important for businesses and brands that want to connect with the young demographic. Because in the end, it’s the young that are their future customers. Humor gets into people quickly and can leave a lasting impression.
GenZ humor helps you stand out from other competitors. It makes it more relatable and approachable for the young. GenZ is a difficult demographic to reach and convince. By speaking their language, you can connect with the younger people on a deeper level.
Quirky, unpredictable, and ever-changing, are the best words to describe this humor. But has it found success?
Ask them,
TikTok is a great tool for Business and SEO. The app presents itself as a unique opportunity for businesses to appeal younger demographic. Establishing an online presence is essential, dominating it? Even better.
By understanding the platform, being creative, and leveraging tools like hashtags and influencer collaborations, businesses can use TikTok to drive growth and traffic to their websites.
