If you’re ever planning to open a business big or small, there’s got to be a website for it. A strong online presence has been crucial for businesses and individuals alike. Websites help businesses showcase their brand to the general public and connect with customers.
Website design plays a huge role in attracting or keeping customers for a site. Your website should be clean, vibrant, and user-friendly. But trying to manage a site on your own can prove to be difficult. That’s where CMS comes in.
CMS or Content Management System is software/integration that allows administrators to manage and publish their content online. There’s no need to learn to code and whatnot to manage what goes on your website.
WordPress is a free and open-source CMS that is the most popular CMS all over the internet. We will discuss the benefits of using WordPress CMS and how it can help simplify your website management.
What is WordPress CMS?
WordPress is a common name you’ll be hearing once you enter the field of website and SEO. WordPress is an open-source content management system from 2003 that is used to build, manage, moderate, modify and maintain your websites.
In a broader sense, WordPress is a PHP-written (most core parts) software that runs in MySQL or MariaDB database.
WordPress features a wide range of customization options that aren’t difficult to work with. Users can tailor their websites to their specific needs and requirements as they can select multiple themes and plugins.
Let’s look at some more advantages of using WordPress CMS for your growing business. Whether big or small, your business website will be off to a good start.
Benefits of Using WordPress For Small Businesses
- Cost Effective
First and foremost, WordPress is open-source software. Open-source software grants people permission to use, study, change, or distribute the software to anybody. Since it’s free to license, WordPress is an accessible and budget-friendly option for businesses and individuals.
Secondly, WordPress is lightweight and can be hosted on a shared server. This cuts down the costs as the CMS won’t need a dedicated hosting server. The majority of the plugins and themes are also free for users to work with.
WordPress CMS cut’s down the cost of hiring developers to work on your site. The CMS is very user-friendly and easy to navigate. By watching just a few videos on the system, users can easily grasp how to work with it.
- Simple Setup Procedures
The installation process for WordPress CMS is very simple. The setup is a one-click installation, making it quick and straightforward.
Things aren’t that difficult customization side either. Users can easily navigate through the catalog of themes and required plugins and install them. In short, WordPress CMS is very easy to set up.
- SEO-Friendly with Multiple SEO Tools
WordPress has many integrations and features that make it an SEO-friendly content management system. WordPress generates your content in a clean HTML code which makes understanding your content easier for search engines. The less time a search engine spends crawling one part of your site the better it is for you.
WordPress also has many plugins that help set up your content properly. An example of a plugin can is Yoast SEO which helps you point out faults in your content and optimize it properly. It has a built-in responsive site feature with social media integration.
- Easy to Optimize and Manage Content
You’ve seen advertisements that don’t really advertise what the product really is haven’t you? That won’t be the case with WordPress’ WYSISYG (what you see is what you get) editor for editing posts and pages.
WordPress also comes with an editor for sorting your categories, a place to schedule uploads, and a wide variety of plugins with different user account management features.
- Can Accommodate Growth and Expansion
Once you pick up WordPress CMS, it’ll stick with you throughout your business journey.
WordPress software is built on a modular architecture, so the software can easily adapt to changes and additions. The CMS houses a large collection of customizable themes and a plugin repository. You’ll never run out of customization options for your website.
WordPress also comes with an application programming interface (API) that allows developers to use WordPress using codes. The following API feature makes it possible to integrate WordPress with other systems and applications such as mobile apps, e-commerce platforms, and more.
- User Friendly
From being easy to set up to working professionally, WordPress has proved itself to be a very user-friendly software. WordPress features a clean interface with multiple customizable templates and themes.
The software automatically comes with a responsive design helping mobile users too. Management side, WordPress has cleaner media management with easy page and post creation with extended support for user roles.
These features might be difficult to understand but you’ll easily get the hang of it once your start using them.
- Security
We know that WordPress comes with multiple plugins that users can use. What we also should know is that these plugins can be used to enhance the security of your site from any ill intentions.
The CMS also comes with HTTPS URLs by default adding that extra layer of essential security to your site.
- Complete Website Ownership
The following point mainly has to do with creative freedom. Users also do not have to wait for their web designer to make changes to their site. The user-friendly interface of the site is easy to navigate and understand.
Website owners can set up multiple accounts with different roles and permissions for the website. This easy role management system reduces hassles for the site owner too.
WordPress also allows users to self-host their site. This means users can host their website with another third-party company.
- A Wide Number of Resources Available for Learning
If you’re ever wondering about the community behind the CMS then you won’t be disappointed. WordPress has a large community with many friendly professionals. Users can help themselves with many tutorials and guides they can find. You’ll be backed by many professionals in your business journey.
- Fast and Responsive
WordPress provides many functionalities to make a site faster and smoother. The default themes provided by WordPress are responsive with many other tools that help you lose loading times for your site.
The speed and Responsiveness of a site don’t only depend on your themes but a multitude of factors. These include quality of hosting, number of plugins and widgets used, and optimization of media.
Do not forget best practices for optimizing your sites such as caching, low file-sized media, and minimalistic themes.
WordPress is a good free-to-use software to cover your CMS needs. But it isn’t 100% necessary. The CMS is the software you’ll definitely have to consider if you need a flexible and scalable platform for your website.
