7 Ranking Factors to Improve Your E-commerce Website
The basics of SEO & eCommerce websites
There’s no denying it – SEO is important for eCommerce.
But what does that mean, exactly? And how can you make sure your website is doing everything possible to rank higher on search engine results pages?
Do you know?
SEO is improving the ranking of a website on search engines. It is an important factor for e-commerce businesses because a higher order means more potential customers will find the company.
Any e-commerce website owner worth their salt knows that SEO is important. There are many things that an eCommerce website owner should know.
SEO involves everything from choosing the right keywords to structuring the site so that search engines can easily index it.
And why is this important for e-commerce websites? Because the better the SEO, the higher the ranking on search engine results from pages, and the more traffic the site will get.
Of course, traffic is only half the battle. The other half is conversion, which is where SEO comes in again.
You can use many techniques to improve SEO, and this blog post will outline some of them. With these guidelines, e-commerce businesses can increase their web traffic and boost their sales.
SEO Factors That Affect Your Website's Ranking
In a world where online shoppers can buy anything they want with the click of a button, it’s more important than ever for eCommerce businesses to ensure their websites rank high on search engine results pages (SERPs).
After all, if potential customers can’t find your website, they will not buy anything from you.
While the algorithm used by Google and other search engines is a closely guarded secret, we know that several key components play a role in how your site ranks.
So, what’s the key to improving your website’s SEO rankings?
Many factors influence your website’s ranking in search engine results pages (SERPs).
- Domain
Any seasoned internet user knows that domain names are important. After all, they are the addresses that we use to find websites.
But did you know that the age of a domain name can also be important?
That’s right – when it comes to domains, age matters.
Search engines tend to give more weight to older domains, and domains with longer registration lengths are also often favored.
This is because these factors can indicate a domain’s stability and repute. So, if you’re looking for a domain that will help your website rank well in search results, consider its age and registration length.
And don’t forget to check its history too – a domain with a clean chronology is often more valued than one with a checkered past.
- Keywords Used in the Site
A website’s heading tags, descriptions, and keywords are important elements that help the site to rank high on search engine results pages (SERPs).
The right keywords will help potential customers to find the site more easily, and you can also mobilize them to generate more clicks and traffic.
It is important to consider what potential customers are likely to search for and what other websites are using to choose the right keywords.
Once a list of potential keywords has been generated, it is important to use them wisely. Overusing keywords, especially in the heading tags, can result in penalties from search engines. The best approach is to use a variation of keywords throughout the site to sound natural and easy to read.
With a little thought and planning, the right keywords can help a website achieve its full potential.
- Quality Content
Content is essential to the success of any website. It keeps visitors coming back for more, and it helps to convert casual readers into loyal customers.
However, not all content is created equal. Content must be well-written, relevant, and engaging to be truly effective. It should also be properly formatted and easy to navigate. Additionally, you should update content regularly to keep it fresh and relevant.
Finally, content should be syndicated across multiple channels to reach the widest possible audience. Website owners should ensure that their content is top-notch. Top-notch content finds its way to a good rank in the search engine with an SEO strategy.
- Mobile-friendliness
In today’s fast-paced, constantly connected world is more important than ever for businesses to have a mobile-friendly website.
Users are using their smartphones and tablets to access the Internet more and more, and if your website isn’t designed for mobile users, you could be missing out on a lot of potential business. Google’s Mobile-Friendly Update was designed to penalize sites that aren’t mobile-friendly.
And since its rollout in April 2015, mobile friendliness has become an even more important ranking factor. In addition to being mobile-friendly, your website should also be easy to use on a small screen, with large buttons and text that can be easily read. Page speed is also critical for a good mobile experience.
It’s unlikely for users to wait more than a few seconds for a page to load, so you need to make sure your site is as speedy as possible. By keeping these factors in mind, you can ensure that your website is ready for the ever-growing number of mobile users.
- Internal Links
As an e-commerce site owner, you’re probably always looking for ways to improve your website’s ranking in search engines. And while several different factors can influence your ranking, one of the most important is internal link.
Internal links are hyperlinks that connect to other pages on your website. They guide search engines to crawl your site and understand the relationships between your pages. And they can also help to boost your website’s ranking for certain keywords.
You should be careful when using internal links. First, make sure that the links are relevant to the content on the page. Second, use keyword-rich anchor text to help improve your website’s ranking for those keywords.
And finally, don’t overdo it – too many internal links can hurt your website’s ranking.
If used correctly, internal linking can be a powerful tool for improving your website’s search engine ranking.
So, make sure to use it wisely!
- External Links
When it comes to ranking in search engine results pages (SERPs), e-commerce site owners need all the help they can get. One important factor impacting e-commerce ranking is the number and quality of external links pointing to the site.
Unfortunately, building up a strong link profile is not always easy. You always need to try to make high-quality external links, no matter what happens. You can increase the number of high-quality external links pointing to your e-commerce site, which can, in turn, lead to improved SERP rankings.
- Search Engine Algorithm
Google’s algorithms are constantly evolving, and the company regularly makes major changes to how it ranks search results. Google’s Hummingbird is just one example of the complex code that determines what results show up when you write something into the search bar. And while we don’t exactly know everything that goes into Hummingbird, we see that it considers things like context and user intent.
That means that if you’re searching for something specific, like “how to tie a tie,” you’re more likely to see results tailored to your query. And if you’re just looking for general information on a topic, like “wedding dresses,” you’ll see a mix of results that includes articles, images, and product listings.
Google has brought some major changes to its algorithm in recent years, including introducing the “Google Dance.” This change was a major change that affected how results were ranked and sorted. And while it caused some turmoil in the SEO world, it ultimately resulted in better-quality search results.
Google Sandbox is a feature that prevents new sites from ranking for certain terms until they’ve established themselves. More recently, Google has implemented a “sandbox” for e-commerce sites. It is designed to prevent these sites from taking advantage of the algorithm by using manipulative tactics for gaming the system.
These are just a few of how Google is constantly changing the landscape of search. As a result, businesses need to be prepared to adapt their SEO strategies on an ongoing basis.
How to Boost Search Traffic to Your E-commerce Site?
There’s no question that e-commerce is a competitive landscape.
It’s essential to have an optimized site visible to potential customers and drives traffic.
Here are some tips for achieving better visibility and higher traffic for your eCommerce site:
- Use keyword-rich titles and descriptions. It will help your site show up on search engine results pages (SERPs) when people search for products or services like yours.
- Make sure your site is mobile-friendly. Users are using their smartphones and other mobile devices to shop online, so it’s important to make sure your site is accessible and easy to use on these devices.
- Use social media to drive traffic to your site. Promote your products and services on social media platforms like Facebook, Twitter, and Instagram to reach a wider audience.
- Invest in paid advertising. While organic traffic is important, you can also get a boost from paid ads on search engines and social media sites.
This way, you can upgrade your eCommerce site for better visibility and higher traffic.
Tools to Help You Improve Your E-commerce Site
If you want your e-commerce site to rank well on search engines, you need to pay attention to your SEO efforts.
Fortunately, several tools and resources can help you improve your SEO and get ahead of the competition.
A few of the tools are explained below:
- Screaming Frog
Screaming Frog is a tool that helps you audit your site’s SEO and identify any issues that need to be fixed. It’s quick, easy to use, and best of all, it’s free! Just enter your URL and let the tool do its job.Screaming Frog will crawl through your site and identify any problems that need to be fixed, such as broken links, missing titles, and duplicate content. Once you’ve identified the issues, simply fix them, and your site will be well on its way to better search engine rankings.
- Ubersuggest
UberSuggest is a free tool that submits your site to over 150 directories. It will help to increase your link popularity, which is a key factor in getting higher search engine rankings.In addition, UberSuggest will also submit your sitemap to Google, Yahoo, and Bing. It will help them index your pages more quickly and ensure that your site appears in the search results for relevant keywords.
While there is no guarantee using UberSuggest will result in immediate traffic increases, it is a valuable tool to have in your arsenal.
- SEMrush
SEMrush is a powerful online marketing tool, from SEO and PPC to social media and video advertising research. It provides insights and trends in the ever-changing world of digital marketing. It’s an essential tool for any e-commerce site looking to stay ahead of the competition.It uses a variety of data sources to provide insights into the competitive landscape. It includes information on paid and organic search and social media and displays advertising. It also provides data on click-through rates, cost-per-click, and other key metrics.
Is this tool free? No, SEMrush is a paid subscription service.
However, there is a 7-day free trial available, so you can try it before buying. After the trial period, plans start at $99.95 per month. For e-commerce sites looking for the comprehensive suite of tools that SEMrush offers, it is well worth the price tag.
- Google Search Console
Google Search Console enables e-commerce site owners to monitor their site’s performance in Google search results, understand and resolve potential issues, and optimize their visibility.It provides valuable insights into how Google views your site, including information on clicks, impressions, and position in the search results. It also allows you to submit your sitemap to Google, test individual pages for mobile-friendliness, and view a history of your site’s performance in the search results.
Best of all, Google Search Console is free to use. If you have just started with eCommerce or are a seasoned pro, Google Search Console is a tool for anyone to increase their visibility in search results.
- Moz Pro
Moz Pro provides a suite of digital marketing tools to help businesses grow their online presence. Some features of this tool are keyword research, link building, and site auditing. It is a paid service, but it offers a free trial so that users can try out the platform before subscribing to the service.Overall, Moz Pro is an effective tool for e-commerce businesses looking to improve their online visibility and sales.
Final thoughts
When it comes to eCommerce, SEO is essential.
It’s the difference between appearing on the first page of search results and being buried deep in the back pages. And we all know that people rarely go beyond the first page when looking for something online.
That’s why eCommerce SEO is so important – it helps potential customers find your site easily and quickly.
So, if you’re not already using SEO to help boost your eCommerce site, what are you waiting for?
You should start it today.
You can always talk to Growfore Solution if you don’t know how and where to start with this e-commerce SEO.
Let’s have a tea conversation, and it’s where the great journey starts.
Top 5 Best AI Content Creation Tools & Tips for AI Content
Have you heard about the Artificial Intelligence taking over the world?
Probably!!
Have you also heard about AI content changing the content game?
Maybe not!
In this blog, we will be discussing the following thing.
Probably!!
Have you also heard about AI content changing the content game?
Maybe not!
In this blog, we will be discussing the following thing.
- Briefly about content
- Introduction to AI content in digital marketing
- Benefits of AI content
- Tools for AI content creation
- Tips for making sure your AI content is practical
- Future of AI-generated content
Briefly about Content
When we make any search on the internet, the outcome of our inquiry is content. Content can be text, images, videos, graphics, or animations. Generally, content is any deliverables presented on documents, sites, or pages.
If we are talking about the quality of content on any website is as vital as its architectural design. You can always use delivering quality and resource-driven content as a marketing measure to increase brand awareness and generate user engagement, customer trust, & loyalty.
So, who creates the content? The answer is a content creator.
What does a content creator do? Content creator designs and generates informative or entertaining documents for any organization.
Good content helps to attract potential audiences to your site. When you create subject-oriented keywords for your metatags, it supports you in search engine optimization.
Introduction to AI content in Digital Marketing
Content creation is an essential part of the business, but it is a bit time-consuming. You should always look ahead to search for optimal ideas and always stay alert, as you never know when the idea can strike in mind.
Therefore, artificial intelligence has brought vast efficiency in this field. People have leveraged AI to create better content in a faster time as there is a massive quantity of data on potential audiences and clients proliferating.
If you want to know in terms of content in the digital market, then artificial intelligence and its technologies help create automatic content. When it comes to content in digital marketing, AI can help create content that will help get traffic to your website.
You can save a lot of time and energy because of this content creator. AI is already adopted to generate reports and charts based on the available data. Almost 7 of 10 most promising businesses use AI technologies for digital marketing.
Have you ever thought about the articles on the web being generated by robots rather than humans?
Not, right!
It is hard to find a difference between regular and AI content, even if yes. The significant difference we can evaluate is that the AI contents lack expression of human emotions.
AI mechanisms learn the input we provide to the site.
So, how does it work?
It actually keeps a record of users’ likes, dislikes, interests, etc. These data are stored in data sets, and AI uses them for problem-solving and decision-making.
AI content creators can produce content quickly, resulting in a low-cost AI-generated range. Bots and machines have their customized spelling and punctuation checker, which helps eradicate manufactured errors like wrong spelling, improper grammatical use, etc.
Benefits of AI content
AI content creator gives you content based on users’ inputs. It gives you the range quickly, and along with this benefit, it has a lot of other perks as well.
Among many benefits, here are a few of them which insist on AI content over regular content below:
- Personalization There is a lot of data in every content and detail found on the web. But if you cannot process these data into data sets, they are of no use. AI uses its data processing mechanism and processes the data and information collected in its knowledge base.You can use the processed data to strategize and take decisive actions. You can always use this data to convert it into content for your site. AI plays a significant role in creating knowledge-based content.
- Data Processing You can use artificial intelligence to make personalized emails and content for potential customers. When the customers feel they receive particular importance through the content, they connect emotionally to the brands. It helps balance customer activities and creates interactive user interfaces for every potential customer.
- Smooth User Experience You can use artificial intelligence to make personalized emails and content for potential customers. When the customers feel they receive particular importance through the content, they connect emotionally to the brands. It helps balance customer activities and creates interactive user interfaces for every potential customer.
- Content Scoring AI provides methodologies to rate and rank content to see the good and wrong aspects to help you improve and optimize your content to resonate better with your customers. When you know your content score, you can focus on enhancing an issue in your content rather than checking your overall content time and again.
- Low Human Error Rates Before a finalized output, AI contents are processed through different grammar-checking tools, spelling-checking tools, etc. You shouldn’t have to worry about these silly human mistakes in the automated content.
- Precise Decision Making You should know that the AI content database stores ideas and information from different experts in a particular field. So, when these data are rectified, they result in precise and accurate information. Accurate information in your content can always be the main attraction for every audience.
These points push for AI content. Anyone would like to try the AI content for their website.
Five Tools for AI Content Creation
Before going through different AI tools, let’s briefly discuss how the AI content generator works generally. Every tool does the same thing, which is to create content.
Don’t get bored already because here comes the explanation part!
AI content engines use technologies like GTP3 Open AI and Natural Language Processing to create regular content using keywords, sentences, and paragraphs. These engines are trained with different data sets to develop efficient and informative content. They can understand the meanings and insights of words, phrases, and paragraphs and generate the relevant context in a specific algorithm.
ChatGPT has recently taken the world by storm with its friendly chatbot-like interface for AI writing. For brainstorming, it’s an excellent resource.
Every AI content engine has keyword extractors, sentence generators, and paragraph generators. The keyword extraction tool reads your site’s content and generates the most used and optimal keywords for your site.
The sentence generator inputs relevant words and phrases and produces a meaningful sentence. On the other hand, paragraph generators take sentences, process them, and produce some paragraphs for the document.
It would be best if you had a clear mind about how anyone can create AI content with AI tools.
Then, let’s go through AI content creation tools to understand better.
- AI writerAI writer generates SEO-friendly content as the first copy of your content. These tools generally make your work faster and more profitable.
- Hyperwriter AI
Hyperwrite.ai is a Chrome extension that gives you ideas for writing as you type, providing automatic suggestions for what you should write.
- AI forgeThis technology requires topic and content length hand processes to generate topic-driven content within 1 minute.
- ShortlyAIShortly is a content creation tool. It generates compelling titles for your blog or article by reading the content. It also provides data-driven content and structural detail of your content.
- Word tuneWord tune is one of the best tools if you are unsure about your writing skills. It helps you use your ideas and words to generate engaging content; it can also transform your original text into something similar, adding the same meaning and value.
Tips for Making Sure Your AI Content is Practical
AI content falls under content intelligence, where machines create content for you.
Though AI can generate thousands of words for one topic, these contents lack human feeling and cannot make up stories to make an emotional bond with customers.
But still, it won’t be a problem if you use the following steps to enhance the content that you’ve got from the AI content creator.
To make your AI content precise and effective, you need to begin from the start:
- It would help if you made an outline and content strategy for your content. You should find the correct use case, and working under it supports you to achieve your goals faster and wiser.
- It is necessary to ensure that your content is a result of deep research. You can simply put your topic or any keyword on content creation tools, and they will provide you with potential content ideas. The important part is you should edit your AI content with the flow of information that you like.
- You should always do a fast fact check as AI depends on the data found on the internet as sometimes it might use scrapped data.
- You should be timely updated with what your customers feel about your products, emails, or any document you publish to them.
- You need to revise the AI content before publishing it to give it a human touch and control the transition of sentences. You might have to add sentences in between to make those transitions work.
Only after these processes, you will get satisfactory AI content for your site.
It’s not like you won’t get any good AI content directly, but it’s always good to look over it again and check for the engaging flow in the content.
Developers have actually produced these different tools with different technologies for making content creation easier.
Future of AI-generated content
Humans are searching for more accessible means to perform their tasks sooner. Since technology is multiplying, technologies to improvise AI content tools are also growing.
Though AI contents are the result based on pre-existing data, they cannot add the human touch to the articles, blogs, or messages thus created.
It is still fantastic when it comes to automatic content generation in seconds. But will it affect human content creators?
No, not. AI content is best used as first drafts, and human content creators can use them in producing more effective writing. Still, they save you tons of mental tiredness.
You can work on uplifting the quality of the content and give more emphasis on making it more engaging and converting. Content marketing is becoming a standard application in brands across the globe, and new technological advances will mean more tools to come.
You should do thorough research, outline your project and only start using AI engines to generate content. In the current scenario, these content creator tools are likely to help human content creators assist in idea generation, analyzing data, and research to support the content writing process to be faster.
Final Thoughts
So, what does an AI content creator do?
It gathers credentials and parameters to generate topic-driven data and information and provides you with content based on those data and information.
When doubting whether or not to use the AI content creator, you should try once and not publish the directly obtained content but publish the revised and edited one.
It is visible that AI is changing the landscape of content creation.
With the ability to generate high-quality written content, AI is aiding businesses and individuals alike to convey their messages more effectively than ever before.
Thank you for reading!
Local SEO
What is local SEO?
Search engine optimization is the way to make any business or website visible in the search engine page results. So far, local SEO is different from the general SEO that we have known. Local SEO is making local businesses visible in the local search results. This SEO also works differently from general SEO. Let’s say that it has got a unique pattern of operating principles.
This SEO can bring opportunities for those local vendors about whom people search online most of the time. They can find the local vendors/business once they type “near me” after the services/products they are searching for in a specific location.
Why is local SEO important?
Nowadays, people take recommendations, good online reviews, several ”check-ins,” shares on different social media platforms, and Google Maps ratings more seriously.
These are the factors that affect the choices of people and it affects more when the business is nearby or let’s say local business. If the rating is high and the recommendation is strong with more appearances in local searches, companies would be able to look forward to better days.
Localized businesses do better when they appear in searches because potential customers can find them online and walk into their stores at any time. It can nudge to seek more attention from potential customers, primarily online since more than 90% of online searches are made to look out for local businesses.
More than 70% of online investigations lead to purchases made offline. Local SEO emphasizes local organic search, which supports a local business to increase the number of customers and visitors.
1. Low cost-effective plan for local business with local impact
Unlike large enterprises, local businesses don’t hold considerable budgets in their hands. They have to cut through their marketing budget to thrive in the locality. Local SEO allows them to grow their business prospects in the locality on a significantly less budget.
It is vital to understand the local space, its unique content, competitions in the area, and possible local opportunities for local SEO. After understanding the ground of local business, it can draft a good SEO strategy.
2. Development of more local links with more opportunities
It isn’t always that authoritative websites can bring more support to tiny businesses. Local links play a huge role in the local business market. Getting more links is about creating more new connections and opportunities in the local area, which brings changes to the small business.
It is pronounced and natural that it is necessary to have more local links than your competition to increase your business rank online. Exploring the local area, and finding and observing more about the business can help to leave a good impression on the local audiences.
3. More good reviews, more recommendations
Online reviews are the backbone of the modern customer’s journey, and earning reviews is the goal of contemporary marketing strategy. Any reviews made online can do outstanding marketing of the product/service of the local business. The way of handling the reviews and resolving the customer issues in public would leave a strong impression on potential customers.
Good responses from local business owners have always been considered the best strategy for increasing the number of customers and visitors. Local SEO monitors the reviews that have been earned by the local business and implements the best plan to gain good quality checks and recommendations.
4. Development of locality
Local SEO focuses on a local area. It explores every nook and corner of that particular area. When it successfully uplifts the local business, it also promotes the local organic content, local communities, local newspapers, local events, and local people.
It is why local SEO optimizes the local business and the infrastructure of a locality through the increasingly more transactional local business.
Who needs local SEO?
Local businesses, SEO agencies working with local customers, multi-location stores, and service-based organizations need local SEO.
Here are some examples of why some localized business needs this SEO service.
1. Real estate agents
The first thing that people need is a roof over their heads, and real estate agents can help people find a suitable home easily. This SEO sets up the business online and helps people find good agents more efficiently to get an appointment to meet up and visit potential homes, saving a bit of time and effort for another house-hunting program.
2. Doctors
Every day there are many local searches for doctors nearby. People get sick and prefer to visit good doctors nearby rather than a far away doctor. The Closer the doctor is, the better it is. This SEO makes it very simple to find a doctor nearby or in the same city. People can also call, set up an appointment, and find a way to reach a doctor’s location very quickly.
3. Lawyers
A lawyer is someone who helps a person through legal issues. It has been observed that people search for lawyers to see if there are good ones nearby. People can’t just jump from one city to another to meet up with a lawyer and have counseling.This SEO allows people to find good lawyers online in the local area with their name, address, and phone number.
4. Restaurants
People love food as it is the fuel for their bodies. People search for good restaurants online every time they think of food. Not everyone cooks nowadays, so restaurants are preferred to have a better time with loved ones saving time to cook dinner. People prefer restaurants with good reviews and locations and valid local address information found online.
Like these, many other individuals, companies, organizations, etc., need local SEO services.
Why is it essential for small businesses?
Small businesses have a tiny goal when it is established with a small budget and limited resources. Local businesses can’t afford expensive SEO services which work for a large geographical area.
Local SEO helps these businesses to understand the local intent and promote their business in their area within their budget range. It gets help from local directory websites, social media, local newspaper sites, and local events managing sites.
What are local SEO services?
Some of these SEO services provided for local businesses are mentioned below.
1. GBP profile set up
GBP stands for Google Business Profile. This service is to set up your Google Business Profile and manage it on your behalf. GMP helps people find you very quickly in Google search and Maps.
This service includes updating your information whenever necessary, adding photos, logos, and posts in Google, dealing with reviews and ratings, etc., to leave a good impression on your potential customers who find you online.
2. Local acknowledgment and popularity management
It is necessary to handle all the reviews and ratings that you get through GMP properly because it makes up your reputation among the audiences.
This service lets you focus on the excellent delivery of your services to build up popularity and acknowledgment. The agency does its work by managing your profile online professionally to build your image.
3. Citations
Citation means the reference to something. Citations for local businesses help to construct local links. Not only that, but Google can also trust your business for real if it is listed in any trustworthy online directories and let your business reach out to more people in your locality.
This service helps you build genuine local links and citations to reach more people after validating their existence.
4. Local keywords search
Keywords are a significant factor for Google as it provides relevant information based on the keywords provided by users in the search engine. Research the keywords searched most and keywords used by competitors, select the keywords suitable for your business, and optimize your profile are local SEO services.
5. Reporting
Reports should include every activity done up to date. It should consist of the number of viewers, conversion rate, search rankings, new links, social links, keywords used, citations added/removed, incoming reviews/ratings, etc., for the clients.
How does it work?
Search engines identify the searches made for different reasons and show the relevant results.
Local search results depend on the following things to be ranked in search engines.
- NAP citations
- Google business profile
- Keywords
- Reviews and recommendations
- Number of “check-ins” at that location
- Social media presence
- Google Maps star rating
Some activities which make it works are below.
- Keyword optimization to improve the ranking
- Setting up Google business profile for Google Search and Maps
- Building the local links to gain more traffic
- Title and meta description optimization to improve the ranking
- Auditing the existing citations and creating new citations
- Setting up local NAP for correct information
- Setting up a specific website formation to ascend in the local search
- Updating on social media with posts, images, videos, etc
- Taking in reviews, ratings, and comments from customers through Google and Social platforms
- Local content publishing and also introducing the local writers along with their guest posts
These are fundamental tasks that you can do to boost your website growth at the local level. There are several other activities that you can carry out for local search engine optimization.
Tools that you can use for Local SEO
While the business is growing, it sets up its branches in different places. This kind of business can’t function in the same way in all areas. They have to be location-specific to be the long run. Local SEO is for location-wise optimization.
As you already know, there are several activities that you ought to do to make this SEO work. You can find many tools to make your job easy as well.
Some of them are below:
Tools to change your location
1. Valentin.app (Free)
It is a free tool that helps you to use a different location to search. It produces a search region according to your needs, and you can find out what appears in the SERPs on a location basis. It shows your current location and the other place you are using to search.
2. Manual Geolocation Chrome Extension by Maurice (Free)
This tool is an extension to the browser that sets aside the HTML geolocation and allows you to browse different locations.
3. GeoProxy Chrome extension (Free)
This tool is also an extension. It acts as a substitute for the actual location of the browser and helps you to surf through a different place.
Tools for local citation software/business listings management
1. NAP Hunter (Free)
This tool is an extension of the Google Chrome browser and is used for citation auditing. It can perform different searches to display the citation profile. You can also download the file for further use.
2. MOZ Local (Paid)
This tool is developed for different functions like listing, reputation, social media embedding, avoiding duplicate data, activity logs, and alerts. Moz Local is used to checking citations, updating, and building them especially.
3. WhiteSpark local citation finder (Paid)
This tool can be used for free and paid for as well. It lets you find citations very quickly and guide you to find a better strategy to expand your local business.
Tools for checking/tracking for local rank
1. GrowthBar (Paid)
You can use this tool for free once you make an account. This account will let you access a few features, and to use all, you can pay some and use the full-on features for discovering a huge number of keywords, tracking competitors, and keeping your content up to date.
2. MapLabs (Paid)
It is a paid tool that you can use to keep track of your rank and give you an intuition to grow your business locally.
It keeps the records and provides excellent review management, activity management, and other SEO activities to let your business grow in multiple locations.
3. Rankwatch(Paid)
It is the tool used to track down the data to maintain the ranking in the SERP and look over the competitor’s activity to increase traffic.
Tools for mobile optimization
1. The SERPeretor (Paid but can be used 3 times a day free for limited features)
This tool is used for checking the local-mobile SERPS based on locations through your handphone.
2. The Pageoscope (Paid)
It is used to test landing pages and show how your CTA looks on the mobile phone.
Summary
Every business must hire one local SEO company to gear up the sales and popularity if they have the best-finished products, that’s for sure.
There are various methods of marketing the business of a particular area, tools that you can use, and storm their stores with potential customers. Essential points in any industry are quality product/service, customer service, and marketing strategies.
Local SEO optimizes any local business’s online presence for any area through related local searches focusing on those essential points. Localize your business with local SEO to get more audiences location-wise and optimize the organic traffic to reach more potential customers.
SEO Audit
Audit, from above, we can say that it is an official examination to know if things are correct or not.
We will discuss the SEO audit more than business and financial records.
Before jumping into the SEO audit topic, here’s basic information about SEO to make it easier for you to understand the audit process.
Search Engine Optimization
This blog is about the basic information about SEO, SEO services, how it works, services that SEO agency provides, SEO services that you should get once you hire someone or an agency, how to choose SEO services, and what can be the charges
Anyone can develop a website very quickly nowadays. You might have also made one or know someone who has one. Launching a website, hosting it, and updating the content may sound like a simple task, but it’s not.
Somehow, it’s stupidity when you pull to gain your domain, host it, add content, and wait like dumb for visitors to come to your website. Not many people realize that viewers, visitors, or readers of a website aren’t drawn just like that. Today, we aren’t talking about launching a website or creating content. You should know how things work to make a website successful.
Have you ever heard of SEO? If you have, then it’s okay, and if you haven’t, then also it’s okay.
You are going to hear a lot about it here. SEO is related to the list of websites that appear on the search engine page whenever you type any search term. There are search engines like Google, Yahoo!, and Bing where people are always searching for something. And, websites are against each other to be on the first page to find them.
The competition gives results in the form of ranking. Websites are positioned based on keywords used and keywords people search to find a suitable website. SEO, also for Search Engine Optimization, helps the website be at the front of the search engine results page. SEO is to make a website’s content relevant so that people can find it very quickly and increase traffic to boost the ranking over time.
Here are the basics to let you know more about SEO, how and why it works, and more information.
What exactly is Search Engine Optimization?
SEO (Search engine optimization) is a way of enhancing your website so that it can rank higher on search engines for keywords or phrases relevant to your business. More straightforwardly, SEO improves the ranks of the website or its organic content based on specific keywords to have more user traffic.
Everyone should remember three important things; content, search engine working algorithm, and strategy to implement to increase traffic. Search Engine Optimization, or SEO, is often considered the cornerstone of any online marketing strategy.
How do you think it works?
It is a very dynamic and flexible process. It works very effectively once implemented in the business, but the result may take of the patience of the individuals involved. Not that it doesn’t work, it works for the long term, but the result won’t be visible in the blink of an eye. Patience and strategy are the keys to SEO work.
You might have noticed that when you are searching for something online in the search engine, the results are shown in very few seconds. It looks super easy, but it isn’t. Search engines use a complex algorithm to rank websites. They look into your website’s content, analyze it and determine its relevance to any particular search query. You should ensure that your website has quality content, links from other websites pointing to your website, and a design optimized for search engine crawling.
The ranking is only accomplished by making sure your website is optimized for search engines and providing targeted content that people will want to read. SEO is the building of the links, creating the content, using keywords to improve search rankings, and updating the tactics, trends, technology, and targeted audiences.
You can optimize your website without spending a lot of money if you know how to do it yourself. One way to start optimizing your website for google is through keyword research.
If you want to know about the ranking factors
As we have discussed how search engine optimization works, you might be curious about the ranking factors now. A few main ranking factors contribute to the website’s visibility, and here for your information, it is mentioned below.
1. Crawlability
There is a bot named web crawler in search engines that can approach every web page’s content. If the search engine can’t access the web content with the help of that crawler, then the site might have a crawlability issue. This issue can state that the web pages have broken links among them.
The crawler only travels through the links built between the pages, so a sound and robust link structure is essential so that crawler won’t find the dead-end and never misses the content. So search engines will only rank those websites which don’t have crawlability issues.
2. Indexability
Indexability is the capability of the search engine to study and mark web pages as an index. Marking the web pages means submitting the sitemap to Google, making solid internal links, and making it easier for a search engine to crawl and index.
3. User experience
Users are always very picky about the experience they have on any website. User experience starts once they put their queries in the search engine:
- The font
- Font size to the title
- Description of the website matter for a better experience
Users will always want a mobile-friendly environment, smooth navigation, and no pop-up messages or ads. These factors play a crucial role in being searched and visited the most. And, search engines rank the website based on user experience.
4. Content
This factor is the ruler of the website. Content should be simple and easy to understand. It should be of high quality and very organic so that visitors would crave your content and visit the site more often.
There are two types of content on the web.
1. Web content
Content is the primary aspect. Web content is any form of content that is accessible online. Web content writers write this content for the websites. People use the internet for different content every second, and as for the search engines, this software finds the relevant web content for the users who put keywords on the search bar.
2. User-generated content
Users put their comments on the websites and can even rate the website and its services. People can even post their videos, pictures, and content online. Those kinds of content are user-generated, as users have put it there.
We can find several user-generated content websites such as Facebook, Twitter, YouTube, etc.
5. Link building
It is the process of building the link that connects two or more web pages of different websites. Websites should have links to another authentic website to increase their traffic. Many invalid websites try to build links, but those are toxic links, and the site should avoid those links.
These links are known as backlinks, and search engines value them for the website’s ranking. Search engines count the number of backlinks that a website has. It finds out the quality of the backlinks and puts forth the website with the best quality backlinks, not the toxic ones.
So, here’s about SEO services.
People may find a lot of agencies, particularly SEO agencies, which provide all kinds of services related to SEO. SEO services are services that a particular SEO company provides to help search engine rankings through search engine optimization.
The main emphasis of SEO services is always on the client’s company, services, or products displayed in the search engine’s result pages. According to a recent survey, there are at least three google searches done by an average person a day, and why not? Each person relies on Google to find various things for them.
Nowadays, companies do different kinds of work like analyzing competitors, killing off organic content creations, keywords search, increasing online visibility, reporting the website’s performance, and linking to other websites, examples of SEO services.
Learn about the SEO services an agency can offer
Most SEO agencies provide almost the same services. The work ethics and techniques might differ, but the objectives are the same.
Typical services that every SEO agency provides are:
· On-page SEO
· Off-page SEO
· Technical SEO
· Local SEO
· Ecommerce SEO
· SEO audits
It isn’t an SEO agency if any SEO agency doesn’t provide an on-page optimization service. The main task of SEO is to improve the website’s status, which falls under on-page optimization.
Off-page optimization is all about building backlinks to land on the websites through the different links. Technical SEO covers the technicalities of the websites. Other SEO services are somehow similar. Only the area of their work and some strategies are different. The main objective is always the same, i.e., ranking high in search engines.
Now that you have hired an SEO agency, you will provide them with the list of deliverables you want and the SEO services required for your website. Your agency will start the SEO activities for you right away, and they will operate on the following strategy.
Charges of the SEO services
SEO agencies take charge of providing SEO services. Costs usually depend upon the deliverables that clients want. It also relies on the size of the SEO agency and how it works.
And, who needs SEO services?
Every individual, company, or organization that wants visibility and high ranks in search engines with on-page, off-page, and technical aspects resolution, needs SEO services.
Without an SEO strategy, getting attention online is near zero, which isn’t good for any website or business.
Why are SEO services essential for anyone?
Given the nature of the performing SEO method, SEO services focus on the searches done daily and the users who are searching. Understanding the person searching is very important as it helps to know about the content that attracts the users more. You can draw data-driven insights with the help of SEO services.
The decisions are taken based on data-driven insights and usually work on drafting the strategy for content and technicality of the website to increase the traffic, engage them and convert them to potential customers.
Extra time and effort, along with human resources, can be saved to upgrade the company’s status online, and you can make more investments to improve the company’s products/services.
Some advice on selecting an SEO agency for SEO services
Three main things should be the factors for deciding the SEO services:
1. Before selecting the agency, you must get a proposal from the agency. It would be best to study it to know about the plans and results that the agency has planned for the company.
2. You must ask about the pricing of the services and inquiry about the additional charges for extra demands
3. The list of deliverables should be requested and match the company’s requirements.
And, here’s more about the SEO services tactics of your hired agency.
Selecting the SEO agency is a task as it ensures your company and website’s status. You ask for the proposals, go through them, and analyze what you get and don’t. You will list the agency according to your budget.
Finally, you hire an agency to look after your company and website. Following are the few things that your SEO agency must provide you in the service package.
1. Technical SEO Audit
This kind of audit finds out the actual status of your website. It reports on how the search engine finds you as well.
This audit helps to find out the proper SEO strategy for your website in the search engine because of good indexing, access to relevant, quality, and organic content, and excellent user experience.
2. Keyword research strategy
Keywords are commonly used on the website. It may sound simple, but it is very tough to decide on the right keywords for the website. The SEO agency executes this challenging task to make the website visible in the search engine.
After a technical SEO audit, this strategy is an essential one. Relevant, authentic, and voluminous keywords decide the traffic flow on the website.
3. Content evaluation and planning
An SEO agency will examine the content that has already been uploaded to the website and plan the next content strategy accordingly. An agency drafts a proper content marketing strategy and schedules the relevant and related content publishing on the website.
Content strategy generally works along with the keywords strategy. It analyzes your content gap as well.
4. On-page and off-page optimization
On-page optimization means optimizing your title tag, meta tag, meta descriptions, body copy, image tags, content, heading tags, etc. When you have hired an SEO agency and aren’t getting any on-page optimization, you should rethink your decision because all the main optimizations happen because of on-page optimization.
On-page optimization focuses on the website directly to increase traffic due to organic content or specific keywords. And off-page optimization is optimizing backlinks, maintaining connections with good websites, and getting rid of toxic backlinks.
Off-page optimization is like making up the path that leads to the website. On-page and off-page optimization would bring up the progress bar and enhance the progress optimization to bring more progress.
5. Competitor analysis
Competitor analysis is taking notes on a competitor’s website and analyzing it for SEO weaknesses. This process helps you see where your competition is ranking, what they’re doing better than you, and how you can improve your own website’s ranking. It will help you get ahead of the competition and rank higher in search engine results pages (SERP).
Competitor analysis also helps plan your website’s strategy and optimize it for search engine optimization (SEO). It gives you an idea of what types of changes need to be made to rank higher.
6. Technical optimization
An SEO agency will provide you with on-page, off-page, technical and progressive optimization. There’s a thing called technical optimization, which goes and researches the website in depth. This kind of optimization makes the practical foundation of the website smooth and effective.
Progressive optimization refers to implementing a new way to improve your website even when the SEO strategy is going on along the collaboration.
7. Documentation, reporting, and support
You have hired an outstanding SEO agency means your agency will update you with every activity happening in the background so that the surface scenario would make sense. An SEO agency provides reports after a specific interval of time, like a month week, or can be daily to give you the company’s updates about the progress occurring and the strategies in action.
Every activity done by the agency is well documented and presented to you. They also maintain consistent communication to inform about the tasks going on. They also arrange support for possible issues so that the website can operate smoothly and gain traffic organically. If you are not getting any reports, then it’s time to rethink the investment that you have made by hiring that SEO agency.
Summary:
When you are thinking about hiring an SEO company, you should know basic things about SEO like the meaning of SEO, SEO services, how to choose SEO services, how it works, how much it costs, and what you should expect from an SEO agency.
SEO is an investment that will grow your business over time. It’s not just about search engines; it also has something to do with how people connect with your content. When your website starts attracting more visitors from search engines, you’ll begin to see an increase in traffic which can help boost your ranking over time.
SEO is the way to do it if you want your business to stand out, establish a robust online presence, and generate a higher conversion rate.
