SE Ranking vs Semrush Comparison

Semrush vs SE Ranking

If you’re torn between SE Ranking vs Semrush, you’re not alone. Both SEO tools promise powerful SEO insights, but they serve different needs. 

This comparison dives into pricing, features, and overall value to help you decide which SEO tool fits your workflow. 

Whether you’re a small business owner watching your budget or a marketer chasing deep analytics, here’s the real breakdown of SE Ranking vs Semrush.

SE Ranking vs Semrush Comparison Table

Category SE Ranking Semrush
Pricing Starts at $52/month (annual billing) Starts at $117.33/month (annual billing)
Free Trial 14-day trial + free forever plan (limited daily usage) 7-day trial only, no permanent free plan.
Keyword Research Accurate volumes, SERP analysis, supports local & global SEO. Huge keyword database, PPC + SEO keywords, advanced filters.
Rank Tracking Daily updates, multiple devices & locations, historical data. Daily updates, multi-location, detailed SERP tracking.
Backlink Analysis Solid index, competitor link tracking & monitoring. Industry-leading database, toxic link detection, deep competitor insights.
Site Audit Easy-to-read technical reports, actionable recommendations. Comprehensive audits, crawlability, advanced technical SEO checks.
Content Tools On-page SEO checker, content editor with AI suggestions. Full content marketing suite, topic research, writing assistant, SEO scoring.
Competitor Analysis Strong for keyword & backlink gaps, good market insights. Very detailed competitor research: traffic, keyword & ad insights.

SE Ranking Overview

Semrush vs SE Ranking Dashboard

SE Ranking is an all-in-one SEO tool designed for businesses of all sizes, but it shines for small to medium businesses and freelancers thanks to its affordable pricing and user-friendly interface.

It offers a full suite of SEO tools, including keyword research, rank tracking, backlink analysis, site audits, competitor analysis, and content optimization.

Quick Takeaways:

  • Affordable & beginner-friendly
  • Accurate keyword & rank tracking
  • Local & global SEO support
  • Complete SEO toolkit in one platform

Semrush Overview

Semrush vs SE Ranking, Semrush Dashboard

Semrush is a premium, all-in-one SEO tool and digital marketing platform designed for marketers and SEO-focused agencies.

What sets Semrush apart is its massive database, advanced filtering, and detailed competitor intelligence.

It covers everything from keyword research, site audits, rank tracking, and backlink analysis to content marketing, advertising analytics, and social media management.

Quick Takeaways:

  • Deep, data-driven SEO insights
  • Massive keyword & backlink databases
  • Advanced competitor and market analysis
  • Full digital marketing toolkit

Semrush vs SE Ranking: Detailed Feature Comparison

Keyword Research

SE Ranking

  • Accurate search volume & competition data
  • Local & global SEO targeting
  • Long-tail keyword tracking
  • SERP features visibility
  • Competitor keyword insights

Semrush

  • Massive keyword database
  • Keyword difficulty & CPC analysis
  • SERP features & detailed analysis
  • Competitor keyword gap analysis
  • Supports multiple countries & languages

Winner: Semrush

Semrush wins for its massive keyword database, advanced filtering, CPC & difficulty metrics, and global coverage.

Rank Tracking

SE Ranking

  • Daily updates on keyword positions
  • Tracks multiple devices & locations
  • Historical data for trend analysis
  • Easy-to-read visual reports
  • Alerts for significant ranking changes

Semrush

  • Daily updates across devices & locations
  • Tracks SERP features & rich snippets
  • Historical ranking data with trend charts
  • Competitor rank comparison
  • Multi-project support for agencies

Winner: Tie / Slight edge to Semrush

Both update daily and track multiple locations. Semrush has better SERP feature tracking and competitor comparison, but SE Ranking covers most SMB needs.

Backlink Analysis

SE Ranking

  • Solid backlink index and monitoring
  • Tracks competitor backlinks
  • Reports toxic links & lost/gained links
  • Easy-to-read visual reports
  • Allows backlink comparison with competitors

Semrush

  • Industry-leading backlink database
  • Toxic link detection & audit
  • Deep competitor backlink insights
  • Historical link tracking
  • Backlink gap analysis for opportunities

Winner: Semrush

Semrush has a larger backlink database, deep competitor insights, and toxic link detection. SE Ranking is solid but with a smaller index.

Site Audit

SE Ranking

  • Comprehensive technical SEO audit
  • Easy-to-read, actionable recommendations
  • Checks Core Web Vitals, crawlability, errors
  • Supports local and global SEO
  • Automated audit reports

Semrush

  • In-depth technical audits
  • Crawlability, HTTPS, site performance checks
  • Core Web Vitals and advanced SEO insights
  • Historical audit data tracking
  • Automated reporting and custom alerts

Winner: Semrush

Advanced technical SEO checks, Core Web Vitals, and historical audit tracking give Semrush the edge. SE Ranking is easier for beginners but less detailed.

Content Tools

SE Ranking

  • On-page SEO checker
  • Content editor with AI suggestions
  • Helps optimize keywords & readability
  • Track content performance over time
  • Competitor content insights

Semrush

  • Full content marketing toolkit
  • Topic research & SEO content templates
  • Writing assistant with SEO scoring
  • Tracks content performance & visibility
  • Integrates with social media & analytics

Winner: Semrush

Semrush offers a full content marketing suite, topic research, SEO templates, and a writing assistant. SE Ranking’s editor is decent but not as comprehensive.

Competitor Analysis

SE Ranking

  • Identify keyword & backlink gaps
  • Track competitor SEO performance
  • Market insights for strategic planning
  • Easy-to-read reports
  • Monitor competitor ranking changes

Semrush

  • In-depth competitor insights (traffic, keywords, ads)
  • Keyword gap and backlink gap analysis
  • Tracks competitor rankings over time
  • Provides competitor strategy recommendations
  • Multi-project and multi-country support

Winner: Semrush

Semrush provides in-depth competitor insights across keywords, backlinks, traffic, and ads. SE Ranking covers basic gaps and trends for SMBs.

Semrush Pros and Cons 2025

Semrush vs SE Ranking, Semrush pros and cons

SE Ranking Pros and Cons 2025

SE Ranking vs Semrush, SE Ranking pros and cons

Which SEO tool is best for you? (Semrush vs SE ranking)

If you’re choosing between SE Ranking and Semrush, here’s the deal: it depends on who you are and how deeply you delve into SEO marketing.

For small businesses, bloggers, or startups, SE Ranking is the smarter pick: affordable, beginner-friendly, and covers all the core SEO tool essentials like rank tracking, keyword research, and site audits.

But if you’re running an agency, managing multiple projects, or want to dig deep into backlinks, PPC, and competitor data, then Semrush vs SE Ranking tips in favor of Semrush, as it’s more advanced, more powerful, and built for pros who live and breathe SEO.

In short: SE Ranking for simplicity and savings; Semrush for scale and domination.


SE Ranking vs Semrush Pricing

Semrush Pricing 2025

Se Ranking vs Semrush Pricing, Semrush pricing 2025

SE Ranking Pricing 2025

SE Ranking Pricing

Semrush vs SE Ranking FAQs

Which tool has a more accurate keyword database: SE Ranking or Semrush?

Many users compare the depth and reliability of keyword data between them, especially in local vs global markets.

Can SE Ranking match Semrush in backlink tracking?

People want to know if SE Ranking’s backlink intel is strong enough or if Semrush still dominates in that area.

Is the site audit tool in Semrush really better, and by how much?

There’s a debate around how many technical checks, performance audits, and mobile metrics Semrush adds over SE Ranking.

Does SE Ranking offer enough content tools to replace a separate content platform?

Some ask whether its on-page checker, content editor, etc., are good enough vs Semrush’s full content suite.

Which tool is better for monitoring competitors: SE Ranking or Semrush?

Knowing how deeply you can spy on rivals: keyword gaps, traffic sources, and ad campaigns are common concerns.

How do pricing and trials compare today?

This is always hot. Users want to see the latest trial policies, money-back guarantees, and hidden limitations.

Is SE Ranking good for local SEO vs Semrush?

Many small/local businesses want to know which tool handles local ranking tracking, map pack, and geo-specific keywords better.

Does Semrush require a steep learning curve compared to SE Ranking?

New users often ask whether Semrush’s complexity will slow them down or if SE Ranking is more beginner-friendly.