Search Engine Optimization (SEO) has proven to be crucial in this modern internet world. SEO does the work of attracting organic traffic from search engines. Without it, well, you’ll have a difficult time reaching out to people.
But optimizing your website can be a daunting task, especially if you are just starting out. Don’t fret too much. It’s difficult but not impossible to rival the ones that have already established themselves. Fortunately, there are plenty of free SEO tools available on the web that can help you analyze and improve your website’s performance.
In this blog today, we share the best free SEO tools for a competitive edge in the online world. Whether you are looking for keyword research, backlink analysis, or site auditing tools, there are many great options available. We’ll talk about these tools.
If you want another subscription-based premium list, check our blog on Best SEO Tools to Take Your Site To The Next Level.
5 Best Free SEO Tools To Take Your Website To The Next Level
- Google Analytics
- Google Search Console
- MozBar Extension
- Yoast SEO
1. Google Analytics
Google Analytics should be your first option for any SEO Tool. Google Analytics is a free-to-use web analytics tool by Google (of course) that gives a user valuable site insights and analytics.
The tools provide users with information on their audience demographics, interests, and behaviors to help make data-driven decisions to improve their site.
It uses metrics such as first-time visitors, bounce rate, visitor reactions, session duration, new sessions, pages per session, conversion rate, and page views to provide the admin with essential data.
Another of Google’s strong features is its ability to track down the source of traffic. It categorizes it into country, device type, search engine, and such. In addition to that, Google Analytics provides in-depth data on marketing initiatives and campaigns, making it valuable for marketers alike.
Google Analytics is a free-to-use tool and you’ll never need to actually pay. While there is a premium version of the tool called Analytics 360, you might never need it. Google Analytics 360 is for large-scale companies with advanced tracking. But for most businesses, the free version of the analytics is more than enough for gathering information and insights for optimization.
- The most important features are not behind a paywall. It’s completely free
- Customizable reports
- Seamless integration with other Google Tools
2. Google Search Console
While some people might think Google Search Console and Google Analytics are the same things, they both serve different purposes.
To keep things simple, Google Analytics is focused on insight into how users interact with a website while the console is focused on the performance of the site in SERPs, One is about establishing a presence, and another is to maintain a presence.
Google Search Console is a free-to-use tool that gives a user in-depth information into a website’s performance in search engines.
The console’s search performance insights provide site owners with information on search performance, search queries, impressions, and click-through rates. These data can be used to identify areas for improvement.
It also helps more with the technical aspect of SEO. It alerts owners to any issues such as broken links, security issues, crawling, and indexing errors. Basically, it’s a staple for any website to identify and resolve technical issues.
Google Search Console is completely free to use without any paywalls. So, you can unlock its full functionality simply by verifying the ownership of your website.
- Completely free to use
- Alerts for Issues
- Easy integration with other Google tools
- Can submit sitemaps
Don’t know what sitemaps are? Learn all about Technical SEO through our ultimate guide.
3. MozBar Extension
Let’s divert away from Google for now. Coming up third for the best free SEO tools, we have MozBar.
This free tool can quickly and efficiently analyze a website’s domain authority, pages, backlinks, keyword difficulty, and such. Add that to its detailed on-page analysis, we have a strong tool for SEO analysis.
MozBar can be used to analyze the data of various different websites, making it efficient. Users can also access other metrics such as social media shares, page speed, and CTRs.
MozBar displays the Domain and Page Authority of any website on the SERPs. The higher the authority, the better the website ranks on the SERPs. It includes a variety of factors such as backlink quality, number of root domains, and inbound links.
Yes, it does have a paywall but you get useful information without the premium too. MozBar premium offers keyword difficulty score, page optimization, and other deeper metrics for you to analyze.
Overall, MozBar is a powerful and useful tool for anyone involved in SEO. You can access valuable SEO information on any website you visit through just a simple extension.
- Quick and Easy Access
- On-Page Analysis
- User-Friendly Interface with easy setup
- Free to Use
We’ve talked about SEO analysis enough. Let’s talk about keyword research now.
Keyword research is particularly very important as search queries are done through keywords. You’ll get traffic to your site if you target the proper keyword. If you own a recipe-based site, your keyword probably should be revolved around cooking, not how to change a tire.
An honorable mention to Google Keyword Planner. Google Keyword Planner is a free-to-use keyword analysis tool to determine how good your keywords are. It displays the average search rate, 3-month changes, competitiveness, and the bids people place on the keywords. It’s a very useful tool but we believe we talked about Google quite a lot.
AnswerThePublic is a free keyword research tool that displays how relevant your keywords are. It helps discover newer and better keywords by displaying what people are searching for. It collects user searches for a particular keyword and displays it in a convenient way.
The tool displays search volume, cost per click, prepositions, comparisons, and indicators for the keywords you research. The tool also sorts out questions people ask into categories, making it easy to identify common queries.
NP Digital’s keyword research tool also provides insights on “long-tail” keywords. These keywords tend to be more specific but have a higher conversion rate. It’s best people target long-tail keywords for maximum gains.
AnswerThePublic’s free-to-use version is limited to just 3 queries a day. The premium version gives you unlimited searches, more in-depth insights, and the ability to compare your data over time. While the premium version is ultimately always better, there’s a lot you can get off of just the free-to-use version.
- Generates a lot of high-value keyword ideas
- User-friendly interface
- Convenient data display through infographics
- Free to use
5. Yoast SEO
What CMS (Content Management System) do you use for your website? What system do you use to publish, edit and manage your content?
Yoast SEO is a WordPress plugin used for optimization reasons. Instead of manually recording your data, managing optimization issues, and evaluating it, Yoast does it for you.
This easy and free-to-install tool comes with everything you need to start ranking your site in search engines. It overlooks most of your site’s technical issues and evaluates each page of your site for improvements.
Yoast comes with its own content analysis tools, evaluating and providing suggestions for improvements for best SEO practices. It also helps in the content creation process, making sure you follow the SEO checklist properly.
Keyword Density? ✅
Meta Descriptions? ✅
Internal Linking? ✅
And so much more. The tool makes sure your content creation process is both user-friendly and optimized for search engines.
We have talked about sitemaps before. Yoast SEO can also create XML sitemaps so that search engines can crawl and index your sites more effectively.
You can also optimize your content for social media. Improve the appearance of your shared content through custom images, formatting, and descriptions.
Finally, Yoast SEO offers a range of premium features for more advanced users, including support for multiple focus keywords, internal linking suggestions, and the ability to preview how a page will appear in search engine results.
Yoast SEO Premium does pack a lot more than its free-to-use version. Yet, it isn’t all that necessary. The free version is still a powerful tool that helps site owners optimize their content properly for search engines.
- Easy to Use and Navigate
- Content Analysis with social media optimization
- Sitemap creation
- Free to Use
Using SEO tools helps identify your problems with plenty of room for improvement. It isn’t a bold statement to say that SEO tools are a MUST for any digital marketer or website owner if you want business. By properly implementing SEO strategies with the help of tools, you will definitely get more traffic and conversions.
If you are looking for more powerful tools behind the paywall, read our next blog on the best SEO tools to take your website to the next level.